Since the United States announced 25 per cent tariffs on most Canadian goods, many businesses are pivoting due to consumer pressure, to identify and highlight products made in Canada. According to a recent Leger survey in February 2025, almost 81 per cent of Canadians have significantly increased their spending on Canadian – made products.
Savvy marketers know to capitalize on movements and through the value of F.A.S.T. (Free Ad Supported Technology) and Roku Canada, brands can optimize their ad dollars without duplication via the power of their home screen. By leveraging Roku’s integrated network, Canadian streamers who were previously “unreachable” can be targeted directly.
Here’s what Ivan Pehar, Ad Sales Director Roku Canada had to say about that:
“Advertisers are already feeling the impact of mounting tariffs with buyer hesitancy and slashed budgets. Marketers need to consider how to maximize their budget to reach their exact audiences through a personalized touch. Roku offers two solutions; directly through the F.A.S.T (Free ad-supported streaming television) network. When clients are paying our partners for ad-free services, you can still reach streamers through Roku’s homescreen. We’ve seen advertisers even leverage a spot in Roku-City to make sure their brand is top of mind.
With 81 per cent of Canadians are looking to spend on Canadian-made products, another effective tool is our use of ACR (automatic content recognition) which allows for a holistic and precise understanding of audience behavior. ACR enables sophisticated targeting, as well as effective retargeting strategies, for precision and optimization at scale. In a time of economic uncertainty, advertisers need to work smarter to reach their targets because every dime counts.”
Now I own a Roku TV and my wife and I have started to see ads from Canadian brands that my wife and I have not heard of before. And some of them we’ll be looking into more. That alone shows that there’s value to this effort by Roku.
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This entry was posted on April 8, 2025 at 8:54 am and is filed under Commentary with tags Roku. You can follow any responses to this entry through the RSS 2.0 feed.
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Buying Canadian and how advertisers can rise about the fray
Since the United States announced 25 per cent tariffs on most Canadian goods, many businesses are pivoting due to consumer pressure, to identify and highlight products made in Canada. According to a recent Leger survey in February 2025, almost 81 per cent of Canadians have significantly increased their spending on Canadian – made products.
Savvy marketers know to capitalize on movements and through the value of F.A.S.T. (Free Ad Supported Technology) and Roku Canada, brands can optimize their ad dollars without duplication via the power of their home screen. By leveraging Roku’s integrated network, Canadian streamers who were previously “unreachable” can be targeted directly.
Here’s what Ivan Pehar, Ad Sales Director Roku Canada had to say about that:
“Advertisers are already feeling the impact of mounting tariffs with buyer hesitancy and slashed budgets. Marketers need to consider how to maximize their budget to reach their exact audiences through a personalized touch. Roku offers two solutions; directly through the F.A.S.T (Free ad-supported streaming television) network. When clients are paying our partners for ad-free services, you can still reach streamers through Roku’s homescreen. We’ve seen advertisers even leverage a spot in Roku-City to make sure their brand is top of mind.
With 81 per cent of Canadians are looking to spend on Canadian-made products, another effective tool is our use of ACR (automatic content recognition) which allows for a holistic and precise understanding of audience behavior. ACR enables sophisticated targeting, as well as effective retargeting strategies, for precision and optimization at scale. In a time of economic uncertainty, advertisers need to work smarter to reach their targets because every dime counts.”
Now I own a Roku TV and my wife and I have started to see ads from Canadian brands that my wife and I have not heard of before. And some of them we’ll be looking into more. That alone shows that there’s value to this effort by Roku.
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Related
This entry was posted on April 8, 2025 at 8:54 am and is filed under Commentary with tags Roku. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.