Q1 Canadian retail insights from Salesforce’s 2025 Shopping Index are out. This analyzes activity from over 1.5 billion global shoppers across 67+ countries. Canadian consumers are becoming more cautious amid ongoing economic uncertainty, with digital commerce sales declining 3% year-over-year—down from 3% growth in Q1 2024. The average spend per visit dropped to $2.57, and the conversion rate softened to 1.9%, reflecting more selective purchasing behavior.
“The Q1 2025 retail results paint a picture of a cautious Canadian consumer. High prices, economic uncertainty, and shifting priorities are all contributing to a more deliberate approach to online shopping,” says Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce. “Canadian consumers are increasingly seeking out discounts and prioritizing value, while retailers are responding with targeted promotions and an emphasis on mobile-friendly experiences.”
Despite flat overall traffic, shopping habits shifted by device. Desktop traffic grew 15%, while mobile traffic declined 4%. Still, mobile remains dominant, accounting for 70% of online traffic and 66% of orders, with mobile order volume growing 6% YoY.
Order volumes fell 5%, and average order value dropped to $99.25 (down 4% YoY). Retailers leaned into promotions, with the average discount rate increasing to 16%. However, elevated cart abandonment—88% on mobile vs. 80% on desktop—shows ongoing friction in the mobile checkout process.
Search and social continued to play a major role: site search accounted for just 7% of traffic but drove 17% of orders, while 10% of traffic (and 12% of mobile traffic) came via social media.
Retailers looking to grow in Canada will need to focus on value, mobile optimization, and personalized digital experiences to meet evolving shopper expectations.
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This entry was posted on April 23, 2025 at 11:44 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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Q1 Retail Snapshot: Canadian online sales dip 3% amid economic anxiety
Q1 Canadian retail insights from Salesforce’s 2025 Shopping Index are out. This analyzes activity from over 1.5 billion global shoppers across 67+ countries. Canadian consumers are becoming more cautious amid ongoing economic uncertainty, with digital commerce sales declining 3% year-over-year—down from 3% growth in Q1 2024. The average spend per visit dropped to $2.57, and the conversion rate softened to 1.9%, reflecting more selective purchasing behavior.
“The Q1 2025 retail results paint a picture of a cautious Canadian consumer. High prices, economic uncertainty, and shifting priorities are all contributing to a more deliberate approach to online shopping,” says Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce. “Canadian consumers are increasingly seeking out discounts and prioritizing value, while retailers are responding with targeted promotions and an emphasis on mobile-friendly experiences.”
Despite flat overall traffic, shopping habits shifted by device. Desktop traffic grew 15%, while mobile traffic declined 4%. Still, mobile remains dominant, accounting for 70% of online traffic and 66% of orders, with mobile order volume growing 6% YoY.
Order volumes fell 5%, and average order value dropped to $99.25 (down 4% YoY). Retailers leaned into promotions, with the average discount rate increasing to 16%. However, elevated cart abandonment—88% on mobile vs. 80% on desktop—shows ongoing friction in the mobile checkout process.
Search and social continued to play a major role: site search accounted for just 7% of traffic but drove 17% of orders, while 10% of traffic (and 12% of mobile traffic) came via social media.
Retailers looking to grow in Canada will need to focus on value, mobile optimization, and personalized digital experiences to meet evolving shopper expectations.
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This entry was posted on April 23, 2025 at 11:44 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.