Environics Analytics (EA) announced today that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity and addressability to the Canadian media ecosystem.
In a first for the Canadian industry, Bell Media will begin by implementing Authenticated Traffic Solution on Connected TV. Bell Media Connected TV delivers tailored ads to TV audiences, across its premium linear and Video on Demand (VOD) content on CTV, CTV2, and Noovo, as well as a selection of English and French speciality channels. By implementing ATS, Bell Media enhances programmatic TV buying with privacy-first signals, enabling advertisers to target audiences more precisely than ever.
LiveRamp is the world’s leading data collaboration partner. Its Authenticated Traffic Solution (ATS) leverages RampID, LiveRamp’s durable identifier, to help maintain flexibility and scale across digital marketing. Advertisers can connect their own RampID-enabled first-party data to publishers’ authenticated inventory in a privacy-forward manner. RampID allows advertisers to find audiences everywhere they want, including directly from publishers, through open exchanges, in private marketplaces, and on every channel and browser.
By using ATS, Bell Media can also integrate interoperable identity solutions including The Trade Desk’s Unified ID 2.0, Yahoo’s ConnectID, and Google’s Publisher Advertiser Identity Reconciliation (PAIR).
LiveRamp’s exclusive Canadian partnership with EA, announced in May 2024, enables EA customers to use LiveRamp’s data collaboration network, as well as clean room technology, to reach RampID-enabled audiences wherever they are spending time in the media ecosystem including thousands of publishers and platforms that have implemented Authenticated Traffic Solution in Canada and around the world.
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This entry was posted on June 5, 2025 at 11:57 am and is filed under Commentary with tags Bell, Environics Analytics. You can follow any responses to this entry through the RSS 2.0 feed.
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Bell Media Implementing LiveRamp’s Authenticated Traffic Solution
Environics Analytics (EA) announced today that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity and addressability to the Canadian media ecosystem.
In a first for the Canadian industry, Bell Media will begin by implementing Authenticated Traffic Solution on Connected TV. Bell Media Connected TV delivers tailored ads to TV audiences, across its premium linear and Video on Demand (VOD) content on CTV, CTV2, and Noovo, as well as a selection of English and French speciality channels. By implementing ATS, Bell Media enhances programmatic TV buying with privacy-first signals, enabling advertisers to target audiences more precisely than ever.
LiveRamp is the world’s leading data collaboration partner. Its Authenticated Traffic Solution (ATS) leverages RampID, LiveRamp’s durable identifier, to help maintain flexibility and scale across digital marketing. Advertisers can connect their own RampID-enabled first-party data to publishers’ authenticated inventory in a privacy-forward manner. RampID allows advertisers to find audiences everywhere they want, including directly from publishers, through open exchanges, in private marketplaces, and on every channel and browser.
By using ATS, Bell Media can also integrate interoperable identity solutions including The Trade Desk’s Unified ID 2.0, Yahoo’s ConnectID, and Google’s Publisher Advertiser Identity Reconciliation (PAIR).
LiveRamp’s exclusive Canadian partnership with EA, announced in May 2024, enables EA customers to use LiveRamp’s data collaboration network, as well as clean room technology, to reach RampID-enabled audiences wherever they are spending time in the media ecosystem including thousands of publishers and platforms that have implemented Authenticated Traffic Solution in Canada and around the world.
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This entry was posted on June 5, 2025 at 11:57 am and is filed under Commentary with tags Bell, Environics Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.