The IT Nerd

With tariff uncertainty and shrinking promotions, shoppers are expected to turn to resale in record numbers, while AI-powered personalization will drive both in-store and online sales to new highs. 

Salesforce’s 2025 holiday shopping predictions:

• #1 – Hyper-personalized product discovery is here
  • Salesforce predicts product discovery via AI-powered product recommendations will drive $260B in online sales and $1.6T in in-store sales. 
  • 59% of shoppers using AI chat services for product recommendations plan to use it to find holiday gifts for family and friends. 
• #2 – AI agents will boost employee productivity
  • Salesforce predicts that 35% of retailers will be using agentic AI to boost their workplace and employee productivity. 
• #3 – Unified commerce experiences will supercharge online and offline sales
  • Salesforce predicts that for every $1 that Gen Z spends online, they will spend $3 more in-store this holiday season, making brick-and-mortar a critical channel for success with younger generations.
• #4 – Trade uncertainty will push shoppers to resale, as promotions are cut back 
  • Salesforce predicts shoppers will spend $64B on resold merchandise as they look to cut costs and reduce waste. 
  • 46% of shoppers report that they are planning on buying a previously owned item in order to give as a gift over the next six months.
• #5 – Price and quality will drive loyalty
  • Salesforce predicts loyal shoppers will spend 20% more this holiday compared to every new shopper acquired.

You can read the 2025 Holiday Shopping Predictions for more details.

This entry was posted on July 9, 2025 at 12:12 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.