Salesforce is sharing key Canadian online sales data and analysis surrounding Amazon Prime Day. The results, taken from Prime Day on July 8-11, are based on the activity of 1.5 billion shoppers globally, across Commerce Cloud and other Salesforce products, and encompass retailers and brands outside of Amazon.
The clear takeaway is that Canadian shoppers are hunting for bargains. They are deal-focused and keep a keen eye on the retail landscape – including Amazon, and all other retailers – in the lead up to and during Prime Day.
Prime Day | Key Global and Canadian Findings
Lead up to Prime Day
- Canadian retailers who launched pre-Prime Day sales reaped the rewards of early shopper interest
- In the three days leading up to the start of Prime Day, Canadian sales grew 9%, 3% and 13%.
Sales Growth for non-Amazon retailers
- Global growth of +8%
- US grew by +1%
- Canada grew by +9%
- Canada saw very high growth in last two days of Prime Day (+16% and +23%)
- Canada saw discounts reduced compared to last year (20% TY vs 22% LY). But still had good growth.
Top Verticals Globally
- General Handbags and Luggage +30%
- Food and Beverage +27%
- Sporting Goods +25%
I will post additional stories as more data rolls in from Prime Day.
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This entry was posted on July 14, 2025 at 2:43 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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Salesforce Serves Up Prime Day shopping data
Salesforce is sharing key Canadian online sales data and analysis surrounding Amazon Prime Day. The results, taken from Prime Day on July 8-11, are based on the activity of 1.5 billion shoppers globally, across Commerce Cloud and other Salesforce products, and encompass retailers and brands outside of Amazon.
The clear takeaway is that Canadian shoppers are hunting for bargains. They are deal-focused and keep a keen eye on the retail landscape – including Amazon, and all other retailers – in the lead up to and during Prime Day.
Prime Day | Key Global and Canadian Findings
Lead up to Prime Day
Sales Growth for non-Amazon retailers
Top Verticals Globally
I will post additional stories as more data rolls in from Prime Day.
Share this:
Like this:
Related
This entry was posted on July 14, 2025 at 2:43 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.