Data Brokers Profiling Users…. How it Affects People’s Privacy According To VPN Mentor

VPN Mentor has just updated their recently published research on how fast the data broker market is growing and the risks related to people’s privacy and security.

While working on this research, they identified some very interesting and concerning key points such as: 

  • Data brokers have collected personally identifiable information (PII) from at least 70% of the world’s online population. 
  • Over 5,000 TB of people’s behavioral data, ranging from websites and apps up to public records and social media, is processed daily.
  • AI can make profiling completely inescapable by including Machine Learning algorithms as non-optional scripts in apps, websites, or other platforms.
  • Small or lesser-known data brokers are reportedly finding it easy to sidestep policies and evade detection since most advocates and regulatory bodies focus on the practices of larger firms. 

You’ll find all the details to their findings here: https://www.vpnmentor.com/blog/user-profiling-and-data-brokers-research/

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