VPN Usage Has Declined… Why?

While online privacy and security are a concern of nearly two-thirds of Americans, usage of Virtual Private Networks (VPNs) has declined to 32% of U.S. internet users.

That’s down from 46% last year and 39% the year prior, according to annual research by Security.orgVPN usage by U.S. businesses also dropped to just 8% from 13% a year ago.

Why? Consumers face barriers like low awareness, unclear benefits and cost, while businesses grapple with VPN vulnerabilities, rising ransomware attacks and the shift to zero-trust security frameworks.

Security.org also found:

  • 37% of users turned to VPNs to reduce tracking by search engines or social media platforms, and nearly 1-in-4 used VPNs to access International streaming content
  • Most popular VPN brands in the U.S. are NordVPN, Proton VPN and ExpressVPN
  • Despite security risks, 28% of users rely on free VPNs
  • VPN usage was most prevalent among those 18-29, with almost 40% reporting regular use

Full details at: https://www.security.org/resources/vpn-consumer-report-annual/

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