$3.72B USD in Cyber Week Sales Expected In Canada: Salesforce

Salesforce is predicting a strong Cyber Week (Thursday, Nov. 27 through Monday, Dec. 1)., showing digital traffic and sales have been higher over the last seven weeks in comparison to 2024. This is based on data from over 1.5 billion global shoppers across 1.5 trillion page views – including Canada.

Consumers’ feelings towards AI-powered shopping are quickly changing (48% of AI users would trust an agent to make a purchase on their behalf), putting AI agents center stage this shopping season and driving an anticipated $73 billion globally during Cyber Week. 

In Canada, we have seen:

  • Cyber Week digital sales are expected to reach $3.72B USD, with 2% YoY growth.
  • Early-season momentum is strong: from Oct. 1 to Nov. 15, Canadian Gross Merchandise Value (GMV) is up 2% YoY, and digital traffic is up 3% YoY.

You can read the post on this here

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