Hisense Designated World’s First Customer Centricity Lighthouse in TV Industry by World Economic Forum

Hisense announced that the Hisense Visual Technology Qingdao Factory in China has been recognized by the World Economic Forum (WEF) as a Customer Centricity Lighthouse, becoming the first and only such factory in the global television industry.

The designation was announced as part of the WEF’s Global Lighthouse Network, which recognizes industrial sites applying advanced digital technologies to improve customer value, speed-to-market and operational performance. The Customer Centricity Lighthouse designation represents a key milestone in Hisense’s human-centric digital transformation and intelligent manufacturing strategy.

Operating in a mature and highly competitive global TV market, the Hisense Visual Technology Qingdao Factory faced rapidly evolving consumer demand and increasing cost pressure. In response, the site undertook a comprehensive digital transformation, embedding artificial intelligence, big data, industrial simulation and large-scale virtual reality (VR) across new product R&D and manufacturing. As a result, the factory achieved a Net Promoter Score (NPS) of 84 per cent, reduced R&D cycles by 34 per cent, lowered material costs by 18 per cent and shortened new employee training time by 60 per cent. The cycle from capturing customer needs to translating them into product functions was reduced by 62 per cent, while production efficiency for 85-inch TVs improved to a 20-second manufacturing cycle.

This marks Hisense’s third Lighthouse designation within the WEF Global Lighthouse Network. Previously, Hisense Hitachi’s Huangdao factory was recognized as the world’s first Sustainability Lighthouse in the VRF sector and the industry’s only dual Lighthouse factory, underscoring Hisense’s leadership in AI-enabled sustainable manufacturing.

For more information, please visit hisense-canada.com

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