Samsung Canada Launches ‘Samsung True North Tunes’ 

Samsung Electronics Canada has launched Samsung True North Tunes, an artist-first contest that gives emerging Canadian musicians a new opportunity to share their original music and reach listeners across the country. 

Through the contest, selected artists will be featured on the Samsung True North Tunes website and gain access to opportunities — from curated playlists, exclusive experiences and swag, to mentorship and broader exposure for the top selected artists. Submissions are open to artists of all genres, with a focus on originality and creative expression. 

Samsung True North Tunes is developed in partnership with Collective Arts, bringing together cultural and media voices to amplify emerging talent and connect artists with fans across Canada. 

Open Call for Emerging Canadian Artists 

Starting March 20, emerging artists across Canada can submit their original music through the True North Tunes website: truenorthtunesmusic.ca. Submissions are open to artists of all genres and backgrounds, and are free to enter, with a focus on originality and creative expression. 

The program will take place across three stages. A panel of judges will first select the Top 100 artists, followed by two rounds of public voting to determine the Top 20 and final Top 3. As artists advance, they’ll gain access to mentorship, studio recording time, and live performance opportunities, including a series of live sessions and events curated and hosted by Collective Arts, alongside Samsung technology and additional prizing. For full program details and timing, please visit our website. 

Program timeline: 

  • March 20 – May 15: Artist submissions open 
  • June 15: Top 100 announced, curated by judges 
  • July 14: Top 20 announced following public voting 
  • August 11: Top 3 announced following public voting 

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