Hisense today marks the 50-day countdown to the FIFA World Cup 2026TM with the launch of its global campaign. As a three-time FIFA World Cup official sponsor — having first partnered with FIFA in 2018 and continuing in 2022 — Hisense once again leverages the world’s biggest sporting stage to spotlight a new generation of flagship products designed to elevate how fans watch, live and connect.
At the centre of Hisense’s World Cup lineup is its latest display innovation—RGB Mini-LED—led by the flagship UR9 Series alongside the premium UX. Powered by an RGB Mini-LED backlight system and the Hi-View AI Engine RGB processor, the UR9 Series achieves 100% of BT.2020 colour coverage with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a Devialet-tuned 4.1.2 Multi-Channel audio system and region-optimized panels, it delivers up to three times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8% by absorbing ambient light. The UR9 RGB Mini-LED brings stadium-grade sight and sound straight to your living room.
At a recent event held at Home of FIFA in Zurich, Hisense unveiled its new 2026 RGB Mini-LED TV range, while also confirming its role as the official and exclusive Video Assistant Referee (VAR) Review TV Provider for the FIFA World Cup 2026TM in the United States, Canada and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup Video Operation Room (VOR Room) to Hisense RGB Mini-LED TVs, which will deliver ultra-high colour gamut and precise colour reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.
Expanding the Boundaries of Premium Display
Hisense redefines home entertainment with its cutting-edge laser display portfolio — headlined by the XR10 and L9Q — turning living spaces into immersive private stadiums for matchday viewing.
The Laser Projector XR10 introduces next-generation processing with 6,000 lumens brightness and 6,000:1 viewing contrast, as well as an intelligent projection capability of up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. Meanwhile, the L9Q Laser TV, which captivated FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinema-grade screens up to 200 inches with ultra-short throw projection and vivid colours. Together, this premium laser ecosystem seamlessly transforms any home into a lively, stadium-like arena, placing the excitement and atmosphere of the FIFA World Cup 2026TM directly into viewers’ living rooms.
Smarter Living, Seamlessly Connected
Extending beyond entertainment, Hisense’s home appliance portfolio enhances the overall matchday experience through smarter, connected living. The U8 air conditioner — recognized by the Red Dot Award — combines refined design with efficient climate control, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, enables seamless interaction across devices — supporting meal planning, content sharing and in-home communication, and introducing the concept of a more social, connected kitchen.
Bringing Fans Closer, Everywhere
As the countdown to the FIFA World Cup 2026TM accelerates, Hisense continues to bridge cutting-edge technology with global sporting passion — delivering immersive viewing, connected experiences and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation across both home entertainment and appliances, Hisense remains committed to its vision of “Innovating a Brighter Life” — transforming everyday moments into extraordinary, shared experiences on the world’s biggest stage.
For more information, please visit hisense-canada.com.
Like this:
Like Loading...
Related
This entry was posted on April 21, 2026 at 11:46 am and is filed under Commentary with tags Hisense. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Hisense Ignites the Countdown to the FIFA World Cup 2026, Showcasing Next-Generation Home Entertainment and Smart Living
Hisense today marks the 50-day countdown to the FIFA World Cup 2026TM with the launch of its global campaign. As a three-time FIFA World Cup official sponsor — having first partnered with FIFA in 2018 and continuing in 2022 — Hisense once again leverages the world’s biggest sporting stage to spotlight a new generation of flagship products designed to elevate how fans watch, live and connect.
At the centre of Hisense’s World Cup lineup is its latest display innovation—RGB Mini-LED—led by the flagship UR9 Series alongside the premium UX. Powered by an RGB Mini-LED backlight system and the Hi-View AI Engine RGB processor, the UR9 Series achieves 100% of BT.2020 colour coverage with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a Devialet-tuned 4.1.2 Multi-Channel audio system and region-optimized panels, it delivers up to three times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8% by absorbing ambient light. The UR9 RGB Mini-LED brings stadium-grade sight and sound straight to your living room.
At a recent event held at Home of FIFA in Zurich, Hisense unveiled its new 2026 RGB Mini-LED TV range, while also confirming its role as the official and exclusive Video Assistant Referee (VAR) Review TV Provider for the FIFA World Cup 2026TM in the United States, Canada and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup Video Operation Room (VOR Room) to Hisense RGB Mini-LED TVs, which will deliver ultra-high colour gamut and precise colour reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.
Expanding the Boundaries of Premium Display
Hisense redefines home entertainment with its cutting-edge laser display portfolio — headlined by the XR10 and L9Q — turning living spaces into immersive private stadiums for matchday viewing.
The Laser Projector XR10 introduces next-generation processing with 6,000 lumens brightness and 6,000:1 viewing contrast, as well as an intelligent projection capability of up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. Meanwhile, the L9Q Laser TV, which captivated FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinema-grade screens up to 200 inches with ultra-short throw projection and vivid colours. Together, this premium laser ecosystem seamlessly transforms any home into a lively, stadium-like arena, placing the excitement and atmosphere of the FIFA World Cup 2026TM directly into viewers’ living rooms.
Smarter Living, Seamlessly Connected
Extending beyond entertainment, Hisense’s home appliance portfolio enhances the overall matchday experience through smarter, connected living. The U8 air conditioner — recognized by the Red Dot Award — combines refined design with efficient climate control, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, enables seamless interaction across devices — supporting meal planning, content sharing and in-home communication, and introducing the concept of a more social, connected kitchen.
Bringing Fans Closer, Everywhere
As the countdown to the FIFA World Cup 2026TM accelerates, Hisense continues to bridge cutting-edge technology with global sporting passion — delivering immersive viewing, connected experiences and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation across both home entertainment and appliances, Hisense remains committed to its vision of “Innovating a Brighter Life” — transforming everyday moments into extraordinary, shared experiences on the world’s biggest stage.
For more information, please visit hisense-canada.com.
Share this:
Like this:
Related
This entry was posted on April 21, 2026 at 11:46 am and is filed under Commentary with tags Hisense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.