Hisense today announced the global launch of its latest premium television lineup, the UR9 Series.
More than a product launch, UR9 represents a new interpretation of “Natural and Real Colour” — one that is not only more vivid, but also more natural, comfortable and true to life for everyday viewing. At the heart of UR9 is a breakthrough in how colour is created and experienced. By generating colour directly at the light source, UR9 delivers richer tones, more accurate details and a viewing experience that feels closer to how the human eye perceives the real world — reducing visual fatigue while enhancing immersion.
This leap in user-centric experience comes from Hisense’s industry-leading RGB Mini-LED technology. In March 2026, the Consumer Technology Association (CTA) Video Division Board released the official industry definition for RGB LED TVs. As a CTA member, Hisense is a major force in establishing the global industry standard of what real RGB Mini-LED is, and continues to push the boundaries of conventional display technology.
At the forefront of this innovation, the Hisense UR9 Series represents a quantum leap in display engineering. Moving beyond traditional Mini-LED, it introduces a full RGB Mini-LED backlight system, where each LED integrates independent red, green and blue diodes — enabling unprecedented control over colour, brightness and contrast. This architecture achieves up to 100 per cent of BT.2020 colour gamut, delivering colour performance that is not only more expansive, but also more precise and lifelike.
Powering this breakthrough is the all-new Hi-View AI Engine RGB processor. Through real-time coordination of colour and brightness at the zone level, the processor ensures every frame is dynamically optimized — bringing greater depth, clarity and balance to each scene.
Beyond visual excellence, the UR9 is engineered as a complete sensory experience. Its integrated 4.1.2 Multi-Channel Surround Sound system, professionally tuned by Devialet, creates a fully immersive 360-degree soundscape. Featuring up-firing height speakers, dedicated surround channels and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range and spatial realism without the need for external equipment.
To ensure consistently comfortable viewing across environments, UR9 also delivers up to three-times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8 per cent by absorbing ambient light. For gaming enthusiasts, a native 180Hz refresh rate on selected models delivers ultra-smooth motion and responsiveness, enhancing next-generation gaming experiences to new heights.
Supporting a comprehensive suite of premium formats — including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode — the UR9 is built to meet the evolving demands of both content creators and consumers. Its performance is complemented by a refined Pure Elegance Design, featuring a premium metal stand and a near bezel-less finish that seamlessly integrates into any modern living space.
With the launch of the UR9, Hisense brings its vision of Innovating A Brighter Life into sharper focus. By redefining “Natural and Real Colour” through true RGB Mini-LED, Hisense is not only advancing display technology, but shaping a viewing experience that is more natural, more immersive and more human-centric.
For more information, please visit hisense-canada.com.
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This entry was posted on April 23, 2026 at 10:06 am and is filed under Commentary with tags Hisense. You can follow any responses to this entry through the RSS 2.0 feed.
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Hisense Unveils UR9 Series
Hisense today announced the global launch of its latest premium television lineup, the UR9 Series.
More than a product launch, UR9 represents a new interpretation of “Natural and Real Colour” — one that is not only more vivid, but also more natural, comfortable and true to life for everyday viewing. At the heart of UR9 is a breakthrough in how colour is created and experienced. By generating colour directly at the light source, UR9 delivers richer tones, more accurate details and a viewing experience that feels closer to how the human eye perceives the real world — reducing visual fatigue while enhancing immersion.
This leap in user-centric experience comes from Hisense’s industry-leading RGB Mini-LED technology. In March 2026, the Consumer Technology Association (CTA) Video Division Board released the official industry definition for RGB LED TVs. As a CTA member, Hisense is a major force in establishing the global industry standard of what real RGB Mini-LED is, and continues to push the boundaries of conventional display technology.
At the forefront of this innovation, the Hisense UR9 Series represents a quantum leap in display engineering. Moving beyond traditional Mini-LED, it introduces a full RGB Mini-LED backlight system, where each LED integrates independent red, green and blue diodes — enabling unprecedented control over colour, brightness and contrast. This architecture achieves up to 100 per cent of BT.2020 colour gamut, delivering colour performance that is not only more expansive, but also more precise and lifelike.
Powering this breakthrough is the all-new Hi-View AI Engine RGB processor. Through real-time coordination of colour and brightness at the zone level, the processor ensures every frame is dynamically optimized — bringing greater depth, clarity and balance to each scene.
Beyond visual excellence, the UR9 is engineered as a complete sensory experience. Its integrated 4.1.2 Multi-Channel Surround Sound system, professionally tuned by Devialet, creates a fully immersive 360-degree soundscape. Featuring up-firing height speakers, dedicated surround channels and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range and spatial realism without the need for external equipment.
To ensure consistently comfortable viewing across environments, UR9 also delivers up to three-times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8 per cent by absorbing ambient light. For gaming enthusiasts, a native 180Hz refresh rate on selected models delivers ultra-smooth motion and responsiveness, enhancing next-generation gaming experiences to new heights.
Supporting a comprehensive suite of premium formats — including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode — the UR9 is built to meet the evolving demands of both content creators and consumers. Its performance is complemented by a refined Pure Elegance Design, featuring a premium metal stand and a near bezel-less finish that seamlessly integrates into any modern living space.
With the launch of the UR9, Hisense brings its vision of Innovating A Brighter Life into sharper focus. By redefining “Natural and Real Colour” through true RGB Mini-LED, Hisense is not only advancing display technology, but shaping a viewing experience that is more natural, more immersive and more human-centric.
For more information, please visit hisense-canada.com.
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This entry was posted on April 23, 2026 at 10:06 am and is filed under Commentary with tags Hisense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.