Last year, Google and Apple removed nearly 2.2 million mobile applications from both stores, highlighting a low rejection rate: 9 out of 10 submissions to Google Play went through. Interestingly, Apple more than doubled its total App Store removals, surpassing 166,000, with fraud accounting for 54% of those removed (90,608). In contrast, Google saw a significant decline in total removals, from 3.9 million to 2 million, and its fraud-related deletions dropped to only 5% of its total removals.
Surfshark’s analysis shows that in 2025, Apple rejected 23% of submissions to the App Store, whereas Google Play’s rejection rate was nearly three times lower at 8%, meaning 9 out of 10 submissions went through. As a result, Google deleted over 2 million apps for violating its terms and conditions — nearly half the number deleted in 2024. Meanwhile, Apple’s App Store Transparency Report shows that app removals more than doubled, to nearly 167,000, compared with over 82,500 in 2024.
Fraud (54%) and the removal of obsolete software (43%) were the primary drivers behind App Store deletions. Fraud-related removals were primarily associated with developers from China (13%), Pakistan (11%), the United States (11%), Turkey (11%), and Vietnam (8%).
According to the Google Play Annual Transparency Report, the most frequent reason for removals on their platform was data protection and privacy violations (44%). Other significant factors for Google Play included the distribution of ineligible goods, services, or content (35%), infringements on consumer information (13%), and instances of fraud or scams (5%).
You can read the report here: Google and Apple removed millions of apps in 2025
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This entry was posted on June 16, 2026 at 10:27 am and is filed under Commentary with tags Surfshark. You can follow any responses to this entry through the RSS 2.0 feed.
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Google approved 90% of Play Store submissions, but later removed 2 million apps
Last year, Google and Apple removed nearly 2.2 million mobile applications from both stores, highlighting a low rejection rate: 9 out of 10 submissions to Google Play went through. Interestingly, Apple more than doubled its total App Store removals, surpassing 166,000, with fraud accounting for 54% of those removed (90,608). In contrast, Google saw a significant decline in total removals, from 3.9 million to 2 million, and its fraud-related deletions dropped to only 5% of its total removals.
Surfshark’s analysis shows that in 2025, Apple rejected 23% of submissions to the App Store, whereas Google Play’s rejection rate was nearly three times lower at 8%, meaning 9 out of 10 submissions went through. As a result, Google deleted over 2 million apps for violating its terms and conditions — nearly half the number deleted in 2024. Meanwhile, Apple’s App Store Transparency Report shows that app removals more than doubled, to nearly 167,000, compared with over 82,500 in 2024.
Fraud (54%) and the removal of obsolete software (43%) were the primary drivers behind App Store deletions. Fraud-related removals were primarily associated with developers from China (13%), Pakistan (11%), the United States (11%), Turkey (11%), and Vietnam (8%).
According to the Google Play Annual Transparency Report, the most frequent reason for removals on their platform was data protection and privacy violations (44%). Other significant factors for Google Play included the distribution of ineligible goods, services, or content (35%), infringements on consumer information (13%), and instances of fraud or scams (5%).
You can read the report here: Google and Apple removed millions of apps in 2025
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This entry was posted on June 16, 2026 at 10:27 am and is filed under Commentary with tags Surfshark. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.