Truly from the WTF category comes this $4-$5 increase in their cellular bills from Rogers (five dollars) and Fido (four dollars). And to add insult to injury comes the fact that some people have joined as little as three months ago. Here’s what iPhone In Canada posted:
Rogers is adding a $5 monthly increase for select wireless customers, set to kick in on or after July 15, 2026. The justification mirrors what Fido told its own customers, a vague nod to network investment. The note on Rogers bills says the company continuously invests in its 5G network to deliver “Canada’s most reliable” experience, and that the monthly fee for affected plans is going up by $5 plus tax to help cover those costs.
Instead of just raising the plan price outright, Rogers is tacking the charge on as its own line item called Wireless Plan Rate Adjustment. That wording has already drawn criticism online, with some customers pointing out that breaking the fee out separately might be a way to get around price guarantees or fixed-rate promises.
What being talked about here is that the CRTC has hit the big three hard in terms of junk fees that stop people from moving carriers easier. So instead of explicitly calling out the fee increases, Rogers and Fido are instead shifting the prices around to bury them as much as possible so that they can’t be called out . Rogers for its part said this on their bill:
“We continuously invest to bring you Canada’s most reliable 5G+ network and the best mobile experience in Canada.”We continuously invest to bring you Canada’s most reliable 5G+ network and the best mobile experience in Canada. To help support these investments, the monthly fee (Monthly Charge) for your wireless price plan will increase by $5 (plus taxes), starting with your next bill, on or after July 15, 2026. This will appear as an additional line item under Monthly Charges on your monthly bill called Wireless Plan Rate Adjustment. The rest of your wireless services remain the same. If you have any questions or no longer wish to subscribe to your wireless service, please reach out to us as indicated in the Contact Us section of this bill.”
But people are not impressed. Some of which phoned me out of desperation. My advice is simple. Freedom Mobile hasn’t got the best coverage. But they have good enough coverage that for most people, their travels in the GTA are good enough. Ditto for many metropolitan areas as well. Plus they have done away with the junk fees that the CRTC is trying to ban. That on top of the fact that my last few trips overseas has seen a substantial reduction in roaming charges. While Freedom isn’t for everyone, that is a solution for Rogers (and ultimately TELUS and Bell) screwing customers over.
Just a thought.
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This entry was posted on June 22, 2026 at 1:36 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed.
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Rogers & Fido Customers See $4-$5 Increase…. Some Just Joined…. WTF?
Truly from the WTF category comes this $4-$5 increase in their cellular bills from Rogers (five dollars) and Fido (four dollars). And to add insult to injury comes the fact that some people have joined as little as three months ago. Here’s what iPhone In Canada posted:
Rogers is adding a $5 monthly increase for select wireless customers, set to kick in on or after July 15, 2026. The justification mirrors what Fido told its own customers, a vague nod to network investment. The note on Rogers bills says the company continuously invests in its 5G network to deliver “Canada’s most reliable” experience, and that the monthly fee for affected plans is going up by $5 plus tax to help cover those costs.
Instead of just raising the plan price outright, Rogers is tacking the charge on as its own line item called Wireless Plan Rate Adjustment. That wording has already drawn criticism online, with some customers pointing out that breaking the fee out separately might be a way to get around price guarantees or fixed-rate promises.
What being talked about here is that the CRTC has hit the big three hard in terms of junk fees that stop people from moving carriers easier. So instead of explicitly calling out the fee increases, Rogers and Fido are instead shifting the prices around to bury them as much as possible so that they can’t be called out . Rogers for its part said this on their bill:
“We continuously invest to bring you Canada’s most reliable 5G+ network and the best mobile experience in Canada.”We continuously invest to bring you Canada’s most reliable 5G+ network and the best mobile experience in Canada. To help support these investments, the monthly fee (Monthly Charge) for your wireless price plan will increase by $5 (plus taxes), starting with your next bill, on or after July 15, 2026. This will appear as an additional line item under Monthly Charges on your monthly bill called Wireless Plan Rate Adjustment. The rest of your wireless services remain the same. If you have any questions or no longer wish to subscribe to your wireless service, please reach out to us as indicated in the Contact Us section of this bill.”
But people are not impressed. Some of which phoned me out of desperation. My advice is simple. Freedom Mobile hasn’t got the best coverage. But they have good enough coverage that for most people, their travels in the GTA are good enough. Ditto for many metropolitan areas as well. Plus they have done away with the junk fees that the CRTC is trying to ban. That on top of the fact that my last few trips overseas has seen a substantial reduction in roaming charges. While Freedom isn’t for everyone, that is a solution for Rogers (and ultimately TELUS and Bell) screwing customers over.
Just a thought.
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This entry was posted on June 22, 2026 at 1:36 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.