Hisense Creates More Inclusive FIFA World Cup 2026 Experiences for Fans Across All 16 Host Cities

Hisense is partnering with FIFA and KultureCity to help deliver a more inclusive matchday experience for fans with sensory sensitivities across all 16 FIFA World Cup 2026TM host cities.

For millions of football fans, the energy of a FIFA World Cup 2026TM match comes from the roar of the crowd and the thrill of the stadium. However, for fans with sensory sensitivities, including some individuals with autism and other sensory processing needs, these sights and sounds can become overwhelming, making it difficult to fully enjoy the experience.

To help remove these barriers, Hisense-branded mobile sensory vehicles are stationed outside stadium entrances across all host cities alongside dedicated sensory rooms in stadium commercial exhibition areas throughout the tournament. These calm and welcoming spaces give fans a place to pause, reset and manage sensory stimulation, with premium Hisense displays providing calming ambient visuals that help create a more relaxing environment.

By combining technology, accessibility support and community engagement, Hisense is helping create a FIFA World Cup 2026TM experience where more fans can feel included and connected. The initiative reflects Hisense’s long-term ESG commitment to using innovation to create more accessible and meaningful experiences for communities worldwide — bringing its vision of “Innovating a Brighter Life” to life through moments that bring people together.

See how Hisense is helping every fan feel part of the game here:

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