As Canadians head into back-to-school shopping season, the way they discover and buy products is facing an upheaval. AI search is driving entirely new consumer behaviours that retailers need to understand now to prepare for their most important quarter: the holiday rush.
Salesforce’s State of Commerce report, found that the use of agentic search as the first step in the shopping journey has grown 200% YoY. Key Canadian findings include:
- The New Shopping Discovery Standard – 89% of Canadian commerce professionals agree that AI and LLMs will be essential to product discovery within the next year
- Surging Customer Expectations – 89% of Canadian commerce professionals say AI is raising customer expectations
- Future-Proofing with Agentic AI – To stay ahead, 67% of Canadian commerce professionals are taking action: 34% are already using agentic AI, and another 33% plan to adopt it within the next six months.
“Customers aren’t starting with 10 blue links anymore — they’re asking an AI what to buy, and by the time they reach your site, they’ve already formed an opinion. If you aren’t part of that first conversation, you’re invisible before the journey even begins.” — Caila Schwartz, Director of Industry Insights, Salesforce
You can read the report here: https://www.salesforce.com/news/stories/agentic-search-growth/
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Agentic Search Grows 200% in AI Chats Says Salesforce
As Canadians head into back-to-school shopping season, the way they discover and buy products is facing an upheaval. AI search is driving entirely new consumer behaviours that retailers need to understand now to prepare for their most important quarter: the holiday rush.
Salesforce’s State of Commerce report, found that the use of agentic search as the first step in the shopping journey has grown 200% YoY. Key Canadian findings include:
“Customers aren’t starting with 10 blue links anymore — they’re asking an AI what to buy, and by the time they reach your site, they’ve already formed an opinion. If you aren’t part of that first conversation, you’re invisible before the journey even begins.” — Caila Schwartz, Director of Industry Insights, Salesforce
You can read the report here: https://www.salesforce.com/news/stories/agentic-search-growth/
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This entry was posted on August 17, 2026 at 1:05 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.