Exclaimer today announced the launch of MSP Connect, a new partner program that enables managed service providers to provision, manage and grow centralized email signature services across multiple customer environments. The launch is part of Exclaimer’s channel-first growth strategy. Partners already account for approximately 30% of annual recurring revenue, and its global channel ecosystem includes roughly 5,000 partners.
Without centralized control, signature updates are made user by user or device by device, consuming IT time and making disclaimer, brand, and contact consistency difficult to enforce. Exclaimer replaces that with one centrally managed service across Microsoft 365 and Google Workspace.
MSP Connect brings together a consumption-based commercial model, a redesigned self-service portal, dedicated channel support and not-for-resale licensing. It is designed around how MSPs operate, allowing partners to manage customers centrally and align costs with actual usage rather than paying for licenses that are no longer in use.
Expanding the partner opportunity
For MSPs, the opportunity is to add a recurring service to existing Microsoft 365 and managed services relationships without introducing a complex deployment or support burden. Partners can generate license margin, bundle Exclaimer into broader managed service packages and build additional revenue through signature design, deployment and ongoing management.
Built around how MSPs operate
MSP Connect includes:
- Consumption-based billing. MSPs pay a predictable monthly fee based on actual customer usage. When customers add users, reduce their footprint, leave the service, or operate seasonally, the MSP’s costs adjust accordingly.
- Professional Services Automation (PSA) integrations. Native integrations connect Exclaimer to platforms already used in managed service operations, reducing administrative effort and making the service easier to incorporate into existing workflows.
- Centralized self-service. The partner portal provides MSPs with a single place to provision and manage email signatures across multiple customer environments, reducing the need to submit support requests for routine administration.
- Dedicated account management. MSPs have access to a dedicated channel account manager to support onboarding, positioning and growth.
- NFR licensing. Partners receive a not-for-resale license so their teams can use and demonstrate the product.
- Fast deployment. Exclaimer uses directory data to populate approved signature attributes across Microsoft 365 and Google Workspace. Depending on the customer environment, an MSP can deploy the service in under an hour, without a heavy integration project or mandatory professional services.
MSP Connect also gives partners room to build services around the platform. MSPs can offer signature template design, create template catalogs for customers, and bundle Exclaimer into a broader Microsoft 365 or managed services package. Their customers’ marketing teams can use approved campaign banners, engagement analytics and rules-based signature content, while IT retains centralized control over deployment and governance.
For end customers, centralized management keeps brand assets, employee details and legal disclaimers consistent across outgoing email without relying on individual users to apply updates.
Availability
MSP Connect is available immediately for partners globally. MSPs can learn more and join the program at https://exclaimer.com/campaigns/msp-connect-partner-recruit/.
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This entry was posted on August 19, 2026 at 9:00 am and is filed under Commentary with tags Exclaimer. You can follow any responses to this entry through the RSS 2.0 feed.
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Exclaimer Launches MSP Connect to Remove Billing and Management Friction for MSPs
Exclaimer today announced the launch of MSP Connect, a new partner program that enables managed service providers to provision, manage and grow centralized email signature services across multiple customer environments. The launch is part of Exclaimer’s channel-first growth strategy. Partners already account for approximately 30% of annual recurring revenue, and its global channel ecosystem includes roughly 5,000 partners.
Without centralized control, signature updates are made user by user or device by device, consuming IT time and making disclaimer, brand, and contact consistency difficult to enforce. Exclaimer replaces that with one centrally managed service across Microsoft 365 and Google Workspace.
MSP Connect brings together a consumption-based commercial model, a redesigned self-service portal, dedicated channel support and not-for-resale licensing. It is designed around how MSPs operate, allowing partners to manage customers centrally and align costs with actual usage rather than paying for licenses that are no longer in use.
Expanding the partner opportunity
For MSPs, the opportunity is to add a recurring service to existing Microsoft 365 and managed services relationships without introducing a complex deployment or support burden. Partners can generate license margin, bundle Exclaimer into broader managed service packages and build additional revenue through signature design, deployment and ongoing management.
Built around how MSPs operate
MSP Connect includes:
MSP Connect also gives partners room to build services around the platform. MSPs can offer signature template design, create template catalogs for customers, and bundle Exclaimer into a broader Microsoft 365 or managed services package. Their customers’ marketing teams can use approved campaign banners, engagement analytics and rules-based signature content, while IT retains centralized control over deployment and governance.
For end customers, centralized management keeps brand assets, employee details and legal disclaimers consistent across outgoing email without relying on individual users to apply updates.
Availability
MSP Connect is available immediately for partners globally. MSPs can learn more and join the program at https://exclaimer.com/campaigns/msp-connect-partner-recruit/.
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This entry was posted on August 19, 2026 at 9:00 am and is filed under Commentary with tags Exclaimer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.