Where wearable interest is booming worldwide

Australia has the world’s biggest appetite for smartwatches and fitness trackers—narrowly ahead of Japan—according to a new analysis by Wareable based on 12 months of Google search data across 101 countries

Apple dominates brand interest worldwide, accounting for 76.3% of brand searches and ranking first in all 101 countries. Meanwhile, Garmin out-searches Samsung in the US, UK, and Australia, among others.

You can read the study here: Study: Where wearable interest is booming worldwide | Wareable

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