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Where wearable interest is booming worldwide

Posted in Commentary with tags on November 9, 2026 by itnerd

Australia has the world’s biggest appetite for smartwatches and fitness trackers—narrowly ahead of Japan—according to a new analysis by Wareable based on 12 months of Google search data across 101 countries

Apple dominates brand interest worldwide, accounting for 76.3% of brand searches and ranking first in all 101 countries. Meanwhile, Garmin out-searches Samsung in the US, UK, and Australia, among others.

You can read the study here: Study: Where wearable interest is booming worldwide | Wareable