Greenpeace Says Apple Is Not Green Enough

You might recall this posting where Apple says that the new Macbooks are the “greenest laptops ever.” However Greenpeace says hold on a second. That’s not quite true [Warning: PDF]:

While Apple has now positioned itself amongst the leaders in the electronics industry on phasing out toxic substances, to score more points the complete phase-out of PVC and BFRs in its iPods should be consistent across all other future product ranges. Apple also needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management.

Apple scores poorly on most e-waste criteria, except for reporting a recycling rate in 2006 of 18% as a percentage of sales 7 years ago; however, it needs to provide details on how this is calculated.

It does slightly better on energy criteria for disclosing the carbon footprint of every model of product – although not exactly what is being evaluated in the criterion. Apple scores top marks (doubled) for all desktops computers, portable PCs and displays complying with Energy Star 4.0 and their iPod and iPhone power adapters exceeding the Energy Star standard, despite making this information difficult to access.

Well, that paints those new Apple commercials in a different light. In fact, if you buy into what Greenpeace says, the Apple claims are spintastic.

I wish a third party would come out and clear this up once and for all.

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