iPhone Supplies Tight In Canada… That’s Gotta Suck For Rogers… But It Also Sucks For Apple

According to the Globe And Mail, Rogers is apparently having issues keeping the iPhone in stock:

Rogers is advising shoppers that it is out of stock of Apple’s latest device, the iPhone 3GS, which was launched in June, as well as earlier models introduced last summer. The wireless carrier is telling visitors to its website that the newest device will be available again in the coming weeks. Rogers’ discount brand, Fido, is also out of stock, although some Fido stores said they had older devices, with significantly less memory, available.

But the news may actually be worse than that if you’re Rogers. If you want an iPhone, your best bet may be to go to an Apple store:

The company runs 11 retail outlets across the country and some of them say they have models available – but consumers are required to go online to book an in-store appointment.

So Rogers is having trouble keeping the things in stock, but Apple may be having an easier time doing so. Somehow, that doesn’t surprise me and it doesn’t seem quite fair. Granted, Rogers who is the exclusive carrier for the iPhone in Canada is still going to get a few bucks out of every iPhone sold at an Apple store thanks to the voice and data plans that come with every phone. But I bet that Rogers would rather have their dealers be the ones that profit from the iPhone sales.

These supply issues carry some significant risks for both Apple and Rogers IMHO. Short supplies from the Rogers perspective creates the potential for customers to go to another carrier if they can’t get the phone they want from Rogers. Apple has to be careful here as well. Some fanbois people will wait weeks for an iPhone. Others will simply go out and get a Blackberry or an Android phone. That”s a lost sale for Apple.

Hopefully the supply situation gets sorted quickly for all concerned as there’s a fair amount at stake here.

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