Blackberry Bold 9700 Hits The Streets

Research In Motion is a company that realizes that its future growth will be into the consumer space as every corporate human on earth has a Blackberry (it seems that way in any case). Therefore it’s important for them to release devices that appeal to consumers while also appealing to the corporate market. The Blackberry Bold 9700 which was announced today is such a device:

Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced the sleek and powerful BlackBerry® Bold™ 9700 smartphone. The new BlackBerry Bold 9700 offers an extensive array of high-end communications and multimedia features in a compact and highly refined design that will appeal to both men and women and for both professional and personal use.

The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G HSDPA networks around the world, a next-generation (624 MHz) processor, 256 MB Flash memory, built-in GPS and Wi-Fi®, a 3.2MP camera and a sharp, dazzling display. Cutting edge engineering and premium finishes extend to the exterior of the handset as well, with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone’s sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.

Okay. That sounds like a smart phone that I’d want to get. Although I would have to see how that “touch-sensitive trackpad” works. While I’m guessing that it’s a replacement for the trackball that has been present on Blackberries for some time, I don’t know if I’m sold on it just yet. But then I wasn’t sold on the fact on the trackball replacing the scroll wheel in Blackberries a few years ago. Other than the fact that it needs frequent cleaning, I find that it is a great feature on the device. Perhaps this will be too once I wrap my head around it.

Oh yeah, my “new best friends at Rogers” didn’t waste any time telling me that they were going to be carrying the Bold 9700. It will be $299 on a three year plan. I expect other carriers world wide to be making similar announcements today. Expect to see this in stores next month.

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