Judge Tells AT&T That Verizon Can Keep Running Those Ads…. And AT&T Comes Out With An Ad Of Their Own

AT&T and Verizon met in court yesterday over that lawsuit that AT&T filed because they are a bit ticked at Verizon’s “There’s a map for that” ad campaign. The issue at hand was that AT&T wanted those ads yanked off the air immediately.

That didn’t happen.

However the judge did set a date of December 16th for AT&T to try again. In the meantime, AT&T has now decided that a new ad starring Luke Wilson will solve their problems.

Oh for those who don’t know who Luke Wilson is, you might remember him from such movies as “Legally Blonde,” “Old School” and “Jackass Number Two.”

Yeah, I’m not impressed either.

In any case, it’s clear that they threw this together quickly and didn’t put a lot of time into it. Which means that the message is lost to the viewer because there’s nothing to engage the viewer. Meanwhile the Verizon ads deliver their point that AT&T’s 3G coverage sucks with the precision of a cruise missile because of the fact that their ads are designed from the ground up to engage the viewer. That’s what you get when you spend something more than 60 seconds to come up with an ad campaign.

My advice to AT&T? Give up now and spend the money that they’re tossing at the lawyers towards fixing their network so that it has better 3G coverage. Besides, by the time they’re back in court the damage from the Verizon ads will be done and AT&T will look like fools for fighting this.

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