Bell Can’t Use “Most Reliable” Slogan Says Judge [UPDATE]

Frequent readers will recall that I told you about Rogers attempts to stop Bell from calling their new 3G network the “most reliable” network. According to The Globe And Mail, B.C. judge has ruled that Bell’s claim that it is the “most reliable” network is false and misleading. As a result, Bell has to stop using that slogan immediately. But it wasn’t all good for Rogers as they also argued before the same judge that Bell can’t argue that their network is the largest as they share the network with their buddies Telus, as well as Bell can’t say that it’s the fastest as they made that claim before the network was live. Bell has also claimed to have the “best” and “most powerful” network around which Rogers disputes too. All of those arguments got shot down in court. Bell via a press release turned that into a victory:

“We’ll continue to let clients across Canada know about the new network’s superiority of course,” said Mr. [Wade] Oosterman [President of Bell Mobility]. “‘Most reliable’ can wait for another day, but there’s no doubt that the new network is the largest and fastest, and nothing to stop us from letting Canadians know it’s the country’s best and most powerful wireless network for those very reasons.”

Somehow, I don’t think this is over. I’m calling it now.

I’m in the midst of getting a comment from Rogers. When I hear something from them, I’ll let you know.

UPDATE: Rogers responded to my request for a comment. Here’s what they said:

“The court has recognized that Bell has no basis to claim superior reliability on a network that has virtually no customers and no proven track record. They are falsely misleading customers about the reliability of their network. It’s important to note that the vast majority of their customers are on old CDMA/EVDO network. This means most of their customers will have an experience that is inferior to that experienced by all Rogers customers.”

Like I said before, I don’t think this is over.

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