A Pile Of Positive News From Rogers

Rogers sent me a pile of announcements on Friday…. The cynic in me says that it is meant to counter the claims made by Mobilicity yesterday, but it’s likely just coincidental. In any case, here’s announcement number one. Rogers is now the official wireless partner of Cirque du Soleil:

“Note that Rogers also intends to leverage this partnership by organizing several exclusive events for its customers. For instance, Rogers will be hosting an exclusive showing of Cirque du Soleil’s TOTEM for its customers under the big top in Montreal’s Old Port tonight. Additional activities are planned across the country over the course of the next year”

Interesting. Moving along to the next announcement, Rogers has announced Tour de France Interactive.

“This is the first digital TV application of its kind in Canada which allows Rogers digital cable subscribers in Ontario to access on-screen Tour information like standings, riders and stages, news and Tour 101.”

Being a cycling fan myself as well as an ex-bike racer, it’s interesting to see this sort of coverage being provided in North America where cycling isn’t a big sport like it is in Europe. Having said that, I did try looking for this feature this morning and couldn’t get it to work for me. But I suppose if I read this post on Rogers Redboard first, I might have gotten it to work as it turns out I was on the wrong channel. In any case, you can use this feature to keep track of two Canadians who are racing in the Tour De France this year. Toronto, Ontario resident Michael Barry is racing his first Tour De France and Victoria, B.C. resident Ryder Hesjedal who is currently third overall as the race heads into the mountains. Watch for more from these two over the next two weeks.

Finally Rogers had some interesting stats from the World Cup:

Through the semi finals:

  • More than 75,000 fans have signed up to Rogers On Demand Online (http://www.rogersondemand.com)  to watch every match streamed live right to their computers
  • More than 10% of the matches viewed have been watched in a language other than English (French, Spanish or Italian)
  • Nearly 10,000 fans have downloaded the Rogers On Demand Mobile app, letting them watch every match live right on their smartphones
  • The most watched matches to date on both Rogers On Demand Online and Rogers On Demand Mobile were 1) Brazil vs. Korea DPR and 2) Cote d’Ivoire vs. Portugal
  • For the first time ever fans will be able to catch World Cup action live in 3D this weekend, with both the 3rd place Germany vs. Uruguay and Final Spain vs. Netherlands matches broadcast Saturday and Sunday in 3D on Rogers HD Digital Cable, Channel 900

Clearly the World Cup was a boon to Rogers. I expect this to be somehow reflected in their Q3 results later this year.

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