Google To Be Investigated By The EU

If you’re Google, this news has to scare the hell out of you. The EU is going to investigate the search engine giant for anti-competitive practices:

Several competitors, one owned by Microsoft, say that links to their services appear too low on Google’s general search results. They also claim that when Google offers similar services, such as online price comparison, it puts its own links higher on the sponsored search results, the ones companies have to pay for.

In addition, the Commission will look into whether Google prevented advertising partners from posting ads from Google’s competitors on their sites and whether it was making it more difficult for customers to move data from their advertising campaigns to other ad platforms.

Google needs to pay attention to this. Intel and Microsoft have tried to fight the EU and lost big time. So their odds of winning aren’t that good.

My advice: Google should settle.

Leave a Reply

%d bloggers like this: