You didn’t read the title wrong. The makers of that addictive e-mail device want it’s users to have a balance between work and life. So they’re coming out with application to help their users with that called Balance. Here’s the details:
Many corporations are now allowing employees to use their own smartphones at work, forcing IT departments to manage confidential information on the iPhone and devices running on Google’s Android operating system.
But those devices are not equipped with the security and system features that have long given the BlackBerry an edge among corporations and other organizations that put a high value on confidentiality and control.
“There are two fundamental use cases on the smartphone – enterprise and personal. The problem is that they are conflicting,” said Jeff McDowell, RIM’s senior vice-president for business and platform marketing.
RIM’s solution is software called BlackBerry Balance, which will allow corporate IT departments to retain control over data such as business-related email sent via a BlackBerry Enterprise Server, or BES, while keeping the Web browser and an employee’s social networking and photographs separate.
It’s an interesting idea as it can help them fight the iPhone and Android juggernaut. Expect it to be appearing in a couple of months on your Blackberry. Playbook users can expect to see a version on their device too.
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This entry was posted on January 25, 2011 at 8:37 pm and is filed under Commentary with tags Blackbery, RIM. You can follow any responses to this entry through the RSS 2.0 feed.
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RIM Wants Blackberry Users To Have A Balance In Their Lives
You didn’t read the title wrong. The makers of that addictive e-mail device want it’s users to have a balance between work and life. So they’re coming out with application to help their users with that called Balance. Here’s the details:
Many corporations are now allowing employees to use their own smartphones at work, forcing IT departments to manage confidential information on the iPhone and devices running on Google’s Android operating system.
But those devices are not equipped with the security and system features that have long given the BlackBerry an edge among corporations and other organizations that put a high value on confidentiality and control.
“There are two fundamental use cases on the smartphone – enterprise and personal. The problem is that they are conflicting,” said Jeff McDowell, RIM’s senior vice-president for business and platform marketing.
RIM’s solution is software called BlackBerry Balance, which will allow corporate IT departments to retain control over data such as business-related email sent via a BlackBerry Enterprise Server, or BES, while keeping the Web browser and an employee’s social networking and photographs separate.
It’s an interesting idea as it can help them fight the iPhone and Android juggernaut. Expect it to be appearing in a couple of months on your Blackberry. Playbook users can expect to see a version on their device too.
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This entry was posted on January 25, 2011 at 8:37 pm and is filed under Commentary with tags Blackbery, RIM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.