If you’re one of the few people who would want to buy a Blackberry Playbook, you’re in luck. According to the Globe And Mail, prices on the slow moving tablet have been slashed:
The across-the-board price cut – which brings the cost of the 16-gigabyte version of the Playbook down to only $200 from a previous price tag of $500 at Best Buy – follows a similar price cut implemented weeks earlier by wireless carriers Bell Mobility and SaskTel, which started discounting the PlayBook in late October.
The PlayBook with 32 gigabytes of memory is now only $300, down from $600, at most retailers, while the 64-gigabyte version is down from $700 to only $400. Rogers Communications Inc., however, is still selling the PlayBook at its original price, with the lowest priced, 16-gigabyte model remaining at $500.
You can almost smell the desperation from Waterloo. Though, they don’t admit that there’s a problem moving the tablets:
In an e-mailed statement to The Globe and Mail, RIM said the official retail price of the PlayBook remains unchanged, but that “RIM has various promotional plans in place with retail partners that are intended to help drive further sell-through of the BlackBerry PlayBook. A number of promotions will run during the holiday buying season and are being implemented in the form of instant rebates and gift cards within the consumer channel.”
The thing is, the price isn’t what’ s keeping it from selling. It’s the fact that there’s no e-mail or calendar functions without a Blackberry. If they fix that, they may have a shot at being a player in the tablet market. Perhaps they should focus on that rather than hoping that deep discounts will solve their problems.
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This entry was posted on November 18, 2011 at 2:29 pm and is filed under Commentary with tags RIM. You can follow any responses to this entry through the RSS 2.0 feed.
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Retailers Slash Prices Of Playbook Hoping Someone Will Buy One
If you’re one of the few people who would want to buy a Blackberry Playbook, you’re in luck. According to the Globe And Mail, prices on the slow moving tablet have been slashed:
The across-the-board price cut – which brings the cost of the 16-gigabyte version of the Playbook down to only $200 from a previous price tag of $500 at Best Buy – follows a similar price cut implemented weeks earlier by wireless carriers Bell Mobility and SaskTel, which started discounting the PlayBook in late October.
The PlayBook with 32 gigabytes of memory is now only $300, down from $600, at most retailers, while the 64-gigabyte version is down from $700 to only $400. Rogers Communications Inc., however, is still selling the PlayBook at its original price, with the lowest priced, 16-gigabyte model remaining at $500.
You can almost smell the desperation from Waterloo. Though, they don’t admit that there’s a problem moving the tablets:
In an e-mailed statement to The Globe and Mail, RIM said the official retail price of the PlayBook remains unchanged, but that “RIM has various promotional plans in place with retail partners that are intended to help drive further sell-through of the BlackBerry PlayBook. A number of promotions will run during the holiday buying season and are being implemented in the form of instant rebates and gift cards within the consumer channel.”
The thing is, the price isn’t what’ s keeping it from selling. It’s the fact that there’s no e-mail or calendar functions without a Blackberry. If they fix that, they may have a shot at being a player in the tablet market. Perhaps they should focus on that rather than hoping that deep discounts will solve their problems.
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This entry was posted on November 18, 2011 at 2:29 pm and is filed under Commentary with tags RIM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.