BlackBerry Mobile Fusion Hits The Streets…. Does Anybody Care?

There’s news from the sinking ship known as RIM today. BlackBerry Mobile Fusion which allows iOS and Android devices to be managed from a BES server or from a separate computer was released today. Here’s what the product does from the press release:

In addition to providing unmatched functionality for BlackBerry devices, BlackBerry Mobile Fusion also provides comprehensive mobile device management capabilities for iOS and Android devices including:

  • Support for multiple devices per user
  • Application and software management
  • Connectivity management (Wi-Fi®, VPN, certificates)
  • Centralized, easy to use, unified web-based console
  • Security and policy definition and management
  • Asset management
  • Configuration  management
  • Security and protection for lost or stolen devices (remote lock, wipe)
  • User- and group-based administration
  • High scalability

Here’s another key point from the press release:

BlackBerry Mobile Fusion software is available as a free download and is priced by the number of devices being managed. Client access licenses (CALs) start at $99 per user or $4 per user per month (billed annually); volume discounts are also available. In addition, RIM is offering a 60 day free trial, so customers can deploy a pilot before purchasing a single CAL. The 60 day free trial is available at

You’ll need to download the iOS or Android client to every device you want to manage and the cost for the clients is $0.

Too bad it doesn’t matter.

What RIM is doing is using the “if you can’t beat them, join them” logic. They can’t beat Apple or Google so they have decided to co-exist with them and make money from the service end of things. All of this assumes that businesses won’t simply dump their BES servers and run iOS and Android devices from their MS Exchange servers directly. Too bad that’s exactly what’s happening. If they came out with this a year ago, I might be thinking differently. But since they came out with this today, it has #irrelevant written all over it.

Leave a Reply

%d bloggers like this: