For those of you who are recent readers to this blog, Route1 is a company based in Toronto Canada that makes digital security and identity management products and has a customer list that includes the Department of Homeland Security and the Dutch Ministry of Foreign Affairs. Their flagship product is the MobiKEY which lets you securely access your PC from any where. I even had one for a while when I was still making the transition form working for someone else to working for myself and I loved using it.
So, back to your question. I have a soft spot for Canadian companies and I’ve written about Route1 extensively in the past. But the reason why I haven’t written about Route1 lately is largely because they haven’t done anything of note. For what it’s worth, I’ve said this in the past about the company:
My feeling is that it needs to hit a home run of some sort to really put it on a course of success. You would think that given the client list that it has, that we shouldn’t be talking about this and we’d be saying that it is the next tech giant from Canada. Clearly that isn’t the case.
I still believe that they are a “home run” away from success. But the closest thing to big news is a press release that notes a $200,000 judgement in a defamation lawsuit brought against a user of the investor board Stockhouse.com (though from recent checks of that board, the user in question who goes by the pseudonym of “simonquinn” hasn’t been silenced which makes me wonder how effective this judgement was). Combined with their stock being at $0.04 as I type this, it doesn’t give me a reason to write about this company.
Now perhaps I’m looking at this wrong and that success is just around the corner. Their latest version of the MobiKEY works on the Mac (albeit as a client to allow you to access your PC at work remotely), and that will help to broaden their appeal to more users. Not to mention the company has been somewhat transparent about their sales pipeline which will help to keep the the noise down and allow them to focus on what they need to do. But having said all of that, all I know is the longer they go without that home run, the less likely they’ll be part of my Google Alerts which in turn means that I won’t be writing about them. That’s a shame as I really think their technology is top shelf and there’s a need for it. But great technology alone doesn’t make you a successful company by default. You have to be able to hit the home run. Harsh, but true.
If they put one in the seats, you can bet that I’ll be writing about it here. If they don’t, you now know why I won’t be writing about them.
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This entry was posted on February 15, 2013 at 7:27 am and is filed under Commentary with tags Route1. You can follow any responses to this entry through the RSS 2.0 feed.
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Hey IT Nerd! Why Haven’t You Written About Route1 Lately?
For those of you who are recent readers to this blog, Route1 is a company based in Toronto Canada that makes digital security and identity management products and has a customer list that includes the Department of Homeland Security and the Dutch Ministry of Foreign Affairs. Their flagship product is the MobiKEY which lets you securely access your PC from any where. I even had one for a while when I was still making the transition form working for someone else to working for myself and I loved using it.
So, back to your question. I have a soft spot for Canadian companies and I’ve written about Route1 extensively in the past. But the reason why I haven’t written about Route1 lately is largely because they haven’t done anything of note. For what it’s worth, I’ve said this in the past about the company:
My feeling is that it needs to hit a home run of some sort to really put it on a course of success. You would think that given the client list that it has, that we shouldn’t be talking about this and we’d be saying that it is the next tech giant from Canada. Clearly that isn’t the case.
I still believe that they are a “home run” away from success. But the closest thing to big news is a press release that notes a $200,000 judgement in a defamation lawsuit brought against a user of the investor board Stockhouse.com (though from recent checks of that board, the user in question who goes by the pseudonym of “simonquinn” hasn’t been silenced which makes me wonder how effective this judgement was). Combined with their stock being at $0.04 as I type this, it doesn’t give me a reason to write about this company.
Now perhaps I’m looking at this wrong and that success is just around the corner. Their latest version of the MobiKEY works on the Mac (albeit as a client to allow you to access your PC at work remotely), and that will help to broaden their appeal to more users. Not to mention the company has been somewhat transparent about their sales pipeline which will help to keep the the noise down and allow them to focus on what they need to do. But having said all of that, all I know is the longer they go without that home run, the less likely they’ll be part of my Google Alerts which in turn means that I won’t be writing about them. That’s a shame as I really think their technology is top shelf and there’s a need for it. But great technology alone doesn’t make you a successful company by default. You have to be able to hit the home run. Harsh, but true.
If they put one in the seats, you can bet that I’ll be writing about it here. If they don’t, you now know why I won’t be writing about them.
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This entry was posted on February 15, 2013 at 7:27 am and is filed under Commentary with tags Route1. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.