Juniper Research has released another fine research paper for your reading pleasure. This one forecasts that in 2017, over 160 billion apps will be downloaded globally onto consumer handsets and tablets. This sharp increase, from 80 billion in 2013, is a result of many consumers in developing markets upgrading from featurephones to smartphones, and a growing number of apps downloaded at no upfront cost. The report, Future App Stores: Discovery, Monetisation & Ecosystem Analysis 2013 – 2018, found that the majority of annual downloads will be in the games category, with at least 40% of downloads arising from this area.
Other Key Findings from the Report Include:
- Only 5% of apps will be paid for at the point of download in 2017, down from 6.1% this year.
- Storefronts will improve their discovery services for consumers, as the influence of Amazon’s Appstore recommendation engine becomes more prominent.
If you want to see what the future of apps will be, you should read this report.
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This entry was posted on July 2, 2013 at 9:13 pm and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed.
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160 Billion Consumer Apps to be Downloaded in 2017, Driven by Free-To-Play Games: Juniper
Juniper Research has released another fine research paper for your reading pleasure. This one forecasts that in 2017, over 160 billion apps will be downloaded globally onto consumer handsets and tablets. This sharp increase, from 80 billion in 2013, is a result of many consumers in developing markets upgrading from featurephones to smartphones, and a growing number of apps downloaded at no upfront cost. The report, Future App Stores: Discovery, Monetisation & Ecosystem Analysis 2013 – 2018, found that the majority of annual downloads will be in the games category, with at least 40% of downloads arising from this area.
Other Key Findings from the Report Include:
If you want to see what the future of apps will be, you should read this report.
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This entry was posted on July 2, 2013 at 9:13 pm and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.