As if being accused of rigging benchmark tests isn’t enough, Samsung has now been accused of trying to pay off users to generate publicity for their products. Digital marketing company FLLU was apparently hired by Samsung to promote the 2013 Samsung Smart App Challenge apparently offered $500 to users of the Q&A programming site StackOverflow to pose “casual and organic” questions over the next month about the 2013 Challenge. An Android developer by the name of Delyan Kratunov got an offer like this and turned them down.
Then he posted the whole exchange on his blog. It is a very interesting read and you should take the time to read through the full exchange including the damage control that FLLU attempted. The story has since hit the wires and as can be expected has gone viral within the development community. Now Samsung hasn’t commented on why they hired FLLU and why they would do something like this. But Samsung is starting to generate a perception that they are kind of shady. That’s not a good thing for them if they wish to dethrone Apple.
Related
This entry was posted on August 2, 2013 at 9:35 am and is filed under Commentary with tags Samsung. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Samsung Accused Of Buying Users For Publicity
As if being accused of rigging benchmark tests isn’t enough, Samsung has now been accused of trying to pay off users to generate publicity for their products. Digital marketing company FLLU was apparently hired by Samsung to promote the 2013 Samsung Smart App Challenge apparently offered $500 to users of the Q&A programming site StackOverflow to pose “casual and organic” questions over the next month about the 2013 Challenge. An Android developer by the name of Delyan Kratunov got an offer like this and turned them down.
Then he posted the whole exchange on his blog. It is a very interesting read and you should take the time to read through the full exchange including the damage control that FLLU attempted. The story has since hit the wires and as can be expected has gone viral within the development community. Now Samsung hasn’t commented on why they hired FLLU and why they would do something like this. But Samsung is starting to generate a perception that they are kind of shady. That’s not a good thing for them if they wish to dethrone Apple.
Share this:
Like this:
Related
This entry was posted on August 2, 2013 at 9:35 am and is filed under Commentary with tags Samsung. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.