Rogers & Sprint Bring WiFi To Cars

A Joint press release from Rogers and Sprint caught my eye today. The two companies are going to team up to bring WiFi access to cars. The service will be available from auto manufacturers that leverage Sprint’s Velocity system which will offer news, sports scores, weather alerts, driving directions and vehicle diagnostics via an in-dash touchscreen. Plus it will offer WiFi connectivity for mobile devices in the car including smartphones and tablets:

“Canadians want to be connected from anywhere, at any time, and with over twenty million vehicles on the road in Canada there is a strong growth opportunity for Rogers in the connected auto segment,” saidMansell Nelson, Vice-President, Advanced Business Solutions, Rogers. “Sprint Velocity will bring to Canadathe ultimate connected car experience on the road, with a combination of smartphone, tablet and in-dash capabilities, while also delivering safety features and communicating vehicle maintenance information seamlessly to manufacturers.”

The service will be available in the US on Sprint’s network, and in Canada on the Rogers network.

My take on this? My first thought on this are the words “distracted drivers.” The flipside of this is that this is a godsend for some. Example a family of say 5 with iPads and iPhones on a long road trip in a minivan or SUV will never hear the words “are we there yet?” The fact that it allows two way diagnostics is very cool as I’ve seen how useful that can be having used the GM OnStar system in the past. But beyond that, I will have to reserve further judgement until I see this system in action.

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