Given that Apple Maps was a complete disaster when it first launched, and Google Maps for iOS was a much better product, one would figure that Apple Maps was dead and buried. But according to ComScore (via The Guardian), it’s Google who’s bleeding users on the iOS platform:
Apple’s maps have turned out to be a hit with iPhone and iPad users in the US – despite the roasting that they were given when they first appeared in September 2012.
But Google – which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation – has lost nearly 23m mobile users in the US as a result.
That is a huge fall against the 81m Google Maps mobile users it had there at its peak in September last year, according to ComScore, a market research company, which produced the figures from regular polls of thousand of users.
That kind of surprised me. Then I thought about my usage of mapping applications on my iPhone. Since I enter addresses into my appointments, it is way easier to use Apple Maps to navigate to those locations if I do not feel like typing it into my Garmin as I simply have do a couple of clicks to get directions. That is assuming that I have my Garmin with me as I tend to use Apple Maps more when I travel on business and leave the Garmin at home. Google Maps doesn’t offer that level of convenient access. I do still have Google Maps on my phone though as a just in case. The other thing is that Apple Maps is actually useful and generally works just fine. Though there are still areas that it can improve on. But those areas are minor in nature rather than the epic fails that Apple Maps had when it came out.
Now there are people like my wife who refuse to use Apple Maps. But based on this report, those people may be the minority.
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This entry was posted on November 26, 2013 at 10:53 am and is filed under Commentary with tags Apple, Google. You can follow any responses to this entry through the RSS 2.0 feed.
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iPhone Users Love Apple Maps…. Who Knew?
Given that Apple Maps was a complete disaster when it first launched, and Google Maps for iOS was a much better product, one would figure that Apple Maps was dead and buried. But according to ComScore (via The Guardian), it’s Google who’s bleeding users on the iOS platform:
Apple’s maps have turned out to be a hit with iPhone and iPad users in the US – despite the roasting that they were given when they first appeared in September 2012.
But Google – which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation – has lost nearly 23m mobile users in the US as a result.
That is a huge fall against the 81m Google Maps mobile users it had there at its peak in September last year, according to ComScore, a market research company, which produced the figures from regular polls of thousand of users.
That kind of surprised me. Then I thought about my usage of mapping applications on my iPhone. Since I enter addresses into my appointments, it is way easier to use Apple Maps to navigate to those locations if I do not feel like typing it into my Garmin as I simply have do a couple of clicks to get directions. That is assuming that I have my Garmin with me as I tend to use Apple Maps more when I travel on business and leave the Garmin at home. Google Maps doesn’t offer that level of convenient access. I do still have Google Maps on my phone though as a just in case. The other thing is that Apple Maps is actually useful and generally works just fine. Though there are still areas that it can improve on. But those areas are minor in nature rather than the epic fails that Apple Maps had when it came out.
Now there are people like my wife who refuse to use Apple Maps. But based on this report, those people may be the minority.
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This entry was posted on November 26, 2013 at 10:53 am and is filed under Commentary with tags Apple, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.