Various media outlets including The Vancouver Sun are reporting that Rogers has dropped $100 million CAD to build a platform similar to Hulu to compete and kill Netflix:
Rogers is preparing to launch an online streaming service that would compete with Netflix, according to a report in the online trade magazine Cartt.ca.
Industry sources suggest the service would more closely resemble Hulu Plus, which offers consumers in the U.S. digital access to new TV shows for a monthly fee, said Cartt.ca editor-in-chief Greg O’Brien.
Rogers has spent more than $100 million on content deals to build a robust catalogue of TV shows and movies that subscribers would be able to stream on demand, said O’Brien, who added his sources did not know how Rogers intends to price the product.
“From what I understand, $100 million buys them quite a bit,” said O’Brien.
“It keeps those TV titles and any film titles they might be able to get away from Netflix in Canada, so it makes the Netflix library weaker.”
Now, Rogers didn’t comment on this report. But I do know that Rogers is very scared at the prospect that their cable customers would “cut the cord” en masse. I know that my wife and I have discussed doing just that if we could replicate the majority of what we watch using other services as cable TV is rather expensive. Many of our friends feel the same way. Thus file this under plausible speculation as this is something that I can see Rogers doing to protect their profits.
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This entry was posted on January 13, 2014 at 2:19 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed.
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Is Rogers A Building Netflix Killer?
Various media outlets including The Vancouver Sun are reporting that Rogers has dropped $100 million CAD to build a platform similar to Hulu to compete and kill Netflix:
Rogers is preparing to launch an online streaming service that would compete with Netflix, according to a report in the online trade magazine Cartt.ca.
Industry sources suggest the service would more closely resemble Hulu Plus, which offers consumers in the U.S. digital access to new TV shows for a monthly fee, said Cartt.ca editor-in-chief Greg O’Brien.
Rogers has spent more than $100 million on content deals to build a robust catalogue of TV shows and movies that subscribers would be able to stream on demand, said O’Brien, who added his sources did not know how Rogers intends to price the product.
“From what I understand, $100 million buys them quite a bit,” said O’Brien.
“It keeps those TV titles and any film titles they might be able to get away from Netflix in Canada, so it makes the Netflix library weaker.”
Now, Rogers didn’t comment on this report. But I do know that Rogers is very scared at the prospect that their cable customers would “cut the cord” en masse. I know that my wife and I have discussed doing just that if we could replicate the majority of what we watch using other services as cable TV is rather expensive. Many of our friends feel the same way. Thus file this under plausible speculation as this is something that I can see Rogers doing to protect their profits.
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This entry was posted on January 13, 2014 at 2:19 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.