BlackBerry made a number of announcements today from Mobile World Congress to demonstrate further execution on its cross-platform strategy.
- BlackBerry Experience Suite: New software and services vision to infuse BlackBerry’s unmatched power of productivity, communication, collaboration and security across all smartphone and tablets running iOS, Android, and Windows operating systems. The Suite will include 3 bundles to give users an unprecedented ability to work securely across any device.
- BlackBerry’s Partnership with Samsung: BlackBerry continues to extend their partnership with Samsung with integration of Samsung KNOX and two new BlackBerry enterprise services: WorkLife by BlackBerry and SecuSUITE.
- New Customization Features for BBM for Android, iOS and BlackBerry 10: The new features give users even more control over the BBM experience by adding new personalization and privacy options including Android Wear support, custom BBM PINs, Password Protection for iOS users and more.
What’s clear to me with these announcements is that BlackBerry appears to be focusing on software on multiple platforms and having its own hardware take a back seat. That’s a very bold move, but one the company thinks it will pay off long term. In my opinion, it just might.
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This entry was posted on March 1, 2015 at 8:01 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry Makes Three Announcements At Mobile World Congress
BlackBerry made a number of announcements today from Mobile World Congress to demonstrate further execution on its cross-platform strategy.
What’s clear to me with these announcements is that BlackBerry appears to be focusing on software on multiple platforms and having its own hardware take a back seat. That’s a very bold move, but one the company thinks it will pay off long term. In my opinion, it just might.
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This entry was posted on March 1, 2015 at 8:01 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.