Apple FINALLY Spec Bumps The Mac Pro To Stop Negative Press

This morning Apple did something that a lot of people thought that they would never do which is put out a new revision of the Mac Pro that has updated specs:

  • The base model Mac Pro comes with a 3.5GHz 6-core Intel Xeon E5 processor, dual AMD FirePro D500 GPUs, and 16GB of RAM. The previous version came with a 4-core processor, dual AMD FirePro D300 GPUs and 12GB of RAM.
  • The higher-end model comes with a 3.0GHz 8-core Intel Xeon E5 processor, dual AMD FirePro D700 GPUs, and 16GB of RAM. An 8-core Mac Pro was previously only available as custom order.

On top of that there are no other hardware changes as they still come with USB 3 and Thunderbolt 2 which is a bit of a fail. The fact that this spec bump took place might have something to do with the fact that Apple has been taking a lot of heat for not upgrading the Mac Pro in over three years and leading to the perception that Apple doesn’t care about pro customers anymore. Something that the company is trying to dispel by sitting down with selected media outlets to outline that it still cares about pro users. Take this interview with Daring Fireball for example:

We’re not going to get into exactly what stage we’re in, just that we told the team to take the time to do something really great. To do something that can be supported for a long time with customers with updates and upgrades throughout the years. We’ll take the time it takes to do that. The current Mac Pro, as we’ve said a few times, was constrained thermally and it restricted our ability to upgrade it. And for that, we’re sorry to disappoint customers who wanted that, and we’ve asked the team to go and re-architect and design something great for the future that those Mac Pro customers who want more expandability, more upgradability in the future. It’ll meet more of those needs.

And:

We’ll talk about what’s going on and frankly be a little more transparent with some of the things we’re doing, some of the places we’re going, because our pro users desire that and we care deeply about them and we’re dedicated to communicating well with them and helping them understand what we’re doing and what we’re up to. We want to be as transparent as we can, for our pro users, and help them as they make their buying decisions. They invest so much in the Mac, we want to support them, and we care deeply about them. So that’s why we’re here.

I’d read this article in detail as it also spells out that new iMacs are coming “this year” and Apple is going to come out with a new display along with the new Mac Pro which reverses the fact that Apple exited the display business. We’ll see if Apple actually follows through on any of this. The fact that they actually said the above which is so unlike them suggests that they will. But as always the proof is when the products actually get announced and shipped to customers.

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