Celebs Not Worth the Cost in Super Bowl Ads: Celebs Not Worth the Cost in Super Bowl Ads: Methodify

Despite what advertising and marketing experts think, the only opinion that should matter when it comes to any ads is that of the consumer. That’s why the team behind the automated market research platform Methodify decided to test three of the biggest brands’ ads for Super Bowl 2019.

Budweiser – Wind Never Felt better

Is Pepsi OK

Pringles – Sad Device

And here’s what consumers had to say…

Budweiser scored the win for overall likeability but felt it missed the mark when it came to fitting with the brand.

  • 60 percent of respondents liked the ad and found it unique but when asked if it was overall relevant only 25 percent felt it was.
  • Females responded slightly better to the ad with 5 percent more females than males finding the ad likeable.

Pringles won when it came to relevancy and brand messaging.

  • 46 percent of consumers found that Pringles was relevant.
  • Females responded slightly better to the Pringles ad as well with 6 percent more females than males finding it relevant to the brand message.

Pepsi’s ad, which cast what we can only assume pretty pricey celebs in Cardi B, Lil’ Jon and Steve Carrell ranked last in likeability.

  • Once again females over males found the Pepsi ad likeable but not as much as the other two with 58 percent liking the ad and only 40 percent of men liking the ad.

Full Polling Results

  • Sample Size: 200 Canadians Polled

Overall Likeability

  • 60% Budweiser
  • 52% Pringles
  • 40% Pepsi

Relevant

  • 42% Pringles
  • 30% Pepsi
  • 25% Budweiser

Fits with Brand

  • 44% Pringles
  • 31% Pepsi
  • 30% Budweiser

 

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