Despite what advertising and marketing experts think, the only opinion that should matter when it comes to any ads is that of the consumer. That’s why the team behind the automated market research platform Methodify decided to test three of the biggest brands’ ads for Super Bowl 2019.
Budweiser – Wind Never Felt better
Is Pepsi OK
Pringles – Sad Device
And here’s what consumers had to say…
Budweiser scored the win for overall likeability but felt it missed the mark when it came to fitting with the brand.
- 60 percent of respondents liked the ad and found it unique but when asked if it was overall relevant only 25 percent felt it was.
- Females responded slightly better to the ad with 5 percent more females than males finding the ad likeable.
Pringles won when it came to relevancy and brand messaging.
- 46 percent of consumers found that Pringles was relevant.
- Females responded slightly better to the Pringles ad as well with 6 percent more females than males finding it relevant to the brand message.
Pepsi’s ad, which cast what we can only assume pretty pricey celebs in Cardi B, Lil’ Jon and Steve Carrell ranked last in likeability.
- Once again females over males found the Pepsi ad likeable but not as much as the other two with 58 percent liking the ad and only 40 percent of men liking the ad.
Full Polling Results
- Sample Size: 200 Canadians Polled
Overall Likeability
- 60% Budweiser
- 52% Pringles
- 40% Pepsi
Relevant
- 42% Pringles
- 30% Pepsi
- 25% Budweiser
Fits with Brand
- 44% Pringles
- 31% Pepsi
- 30% Budweiser
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This entry was posted on February 4, 2019 at 6:35 pm and is filed under Commentary with tags Methodify. You can follow any responses to this entry through the RSS 2.0 feed.
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Celebs Not Worth the Cost in Super Bowl Ads: Celebs Not Worth the Cost in Super Bowl Ads: Methodify
Despite what advertising and marketing experts think, the only opinion that should matter when it comes to any ads is that of the consumer. That’s why the team behind the automated market research platform Methodify decided to test three of the biggest brands’ ads for Super Bowl 2019.
Budweiser – Wind Never Felt better
Is Pepsi OK
Pringles – Sad Device
And here’s what consumers had to say…
Budweiser scored the win for overall likeability but felt it missed the mark when it came to fitting with the brand.
Pringles won when it came to relevancy and brand messaging.
Pepsi’s ad, which cast what we can only assume pretty pricey celebs in Cardi B, Lil’ Jon and Steve Carrell ranked last in likeability.
Full Polling Results
Overall Likeability
Relevant
Fits with Brand
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This entry was posted on February 4, 2019 at 6:35 pm and is filed under Commentary with tags Methodify. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.