Apple Kills AirPower…. Why This Is Embarrassing For Apple And The Right Decision For Them

Yesterday, Apple killed AirPower. That’s their wireless charging mat which was announced in 2017 alongside the iPhone X that would have been radically different than anything else on the market. The idea was that you could place an iPhone, an Apple Watch, and a pair of AirPods in their wireless charging case anywhere on the mat and they would all charge and you could see the status of charging on your iPhone. That’s important as pretty much every other charging mat requires you to place the device in a specific location to get it to charge. So this would have been different.

Except that they killed it. Apparently according to TechCrunch, Apple couldn’t meet their own quality standards so they killed it. That might have something to do with the fact that heat was an issue according to John Gruber who posted this when the iPhone XS/XR and Apple Watch 4 were announced. Along with this Tweet:

He is in a position to know these things having inside knowledge of Apple. In fact he predicted that it would be killed last September when Apple started to scrub any mention of AirPower off their site. Though there was hope with signs of AirPower popping up here and there as recently as the last couple of weeks.

So seeing as Apple announced this late on a Friday, they clearly knew that this would be embarrassing as they pre-announced a product that they couldn’t actually build. And it is embarrassing for a company who makes as much noise as they do about making the best products. Hopefully Apple learns from this and doesn’t do this again because they deserve the egg that’s on their face right now.

The flip side to that is that it is better to kill the product than to release something that could be dangerous. And thus doing a version of what Samsung did with the Note a couple of years ago where they had a phone that was literally blowing up. Though I will say this, if Apple has such “high standards”, why don’t they apply them to address #KeyboardGate and #FlexGate? Surely all their products deserve the same “high standards”.

In any case, RIP AirPower. We hardly knew ye.

 

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