The IT Nerd

German carmaker BMW has had an outage with their ConnectedDrive service for definitely the last few days. But there is evidence that it might have been offline for longer than that according to some tweets that I have seen and this Reddit thread that I have been following. And the reason why this is an issue is that ConnectedDrive is a subscription based service that among other things, gives you access to Apple CarPlay if you’ve forked over the cash. No ConnectedDrive, no CarPlay. So by having this outage, BMW is angering the exact user group that you do not want to ever get angry as hell have no fury like an Apple user who has been scorned.

This outage also highlights the fact that BMW’s plan to move to a subscription model was an ill advised idea. Though not for the reasons that I wrote about at the time that they announced it. And what doesn’t help is the fact that BMW is virtually silent on the issue. They haven’t said what’s going on, or what they are doing to resolve it. That’s poor customer communication on the part of BMW and I have to admit that it does little to make me buy or lease one of their vehicles given how they have responded to this outage.

This entry was posted on May 10, 2019 at 8:34 am and is filed under Commentary with tags BMW. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.