German carmaker BMW has had an outage with their ConnectedDrive service for definitely the last few days. But there is evidence that it might have been offline for longer than that according to some tweets that I have seen and this Reddit thread that I have been following. And the reason why this is an issue is that ConnectedDrive is a subscription based service that among other things, gives you access to Apple CarPlay if you’ve forked over the cash. No ConnectedDrive, no CarPlay. So by having this outage, BMW is angering the exact user group that you do not want to ever get angry as hell have no fury like an Apple user who has been scorned.
This outage also highlights the fact that BMW’s plan to move to a subscription model was an ill advised idea. Though not for the reasons that I wrote about at the time that they announced it. And what doesn’t help is the fact that BMW is virtually silent on the issue. They haven’t said what’s going on, or what they are doing to resolve it. That’s poor customer communication on the part of BMW and I have to admit that it does little to make me buy or lease one of their vehicles given how they have responded to this outage.
The Number One Reason Why I Will Not Buy A BMW….. They Now Charge For Apple CarPlay In Canada
Posted in Commentary with tags BMW on July 24, 2019 by itnerdYou might recall that BMW started to charge for Apple CarPlay in the USA (and before you ask, Android Auto is a no show on BMW vehicles). Then the problems with a subscription setup became clear when an outage with BMW’s Connect Drive systems left people without access to CarPlay. Well, that less than brilliant idea appears to be coming to Canada as the BMW ConnectedDrive website now has these two options if you want CarPlay in your new BMW here in the great white north:
Cleary the $400 option is the one that you should go for if you plan on keeping your car for more than four years. But why should you have to pay for CarPlay at all seeing as Apple provides any car company who wants CarPlay everything they need for free? And other luxury and non luxury brands serve it up across most if not their entire lineup effectively for free to consumers. Thus this move by BMW Canada really seems beyond stupid, If they want tech savvy people like myself, loyal Apple users, and millennials with the cash to drop on an 3 Series or an X1 or X2 to give their brand a pass, this move will do it as it will send them to Mercedes Benz, Audi, Genesis or even Lexus who held out from providing CarPlay in their cars until they finally figured out that they were on the wrong side of that argument.
Face it, BMW Canada has shot itself in the foot. And one has to wonder how much bad press that it will take before they realize that this is the wrong decision and change course.
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