In Depth: Phyxable

Last August I had a serious car accident. I was hit from behind by an inattentive driver at highway speed. It caused about $16000 damage to my Hyundai Tucson, which has since been fixed. But more importantly it injured my back. While I felt no symptoms in the immediate days after the accident, my first bike ride after the accident resulted in lower back pain about 35 kilometers into it. That’s when I knew I had a problem. I got assessed by a doctor and I had my local bike shop Chain Reaction readjust my position. But I never really felt that the core issues were resolved.

Fast forward to a month ago, a pitch from a Toronto based startup called Phyxable caught my attention. Phyxable promises the following:

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You can have one on one video consultations with practitioners that are covered by your insurance. This can be done on your smartphone or tablet.

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There are on demand video sessions that you can use on your smartphone or tablet. This allows you to get the help you need at a time and place of your choosing.

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One handy thing that Phyxable has is that you can keep track of your progress with this dashboard. That’s important as I would want to see what my progress is.

But one really cool thing is that they use augmented reality (AR) to guide the posture of you the patient and how that posture can be corrected. Here is a video of it in action:

I spoke to Dr. Jim Feng who is the CEO of Phyxable and I found someone who is passionate about trying to help as many people as possible so that they can be helped with their pain issues. Our conversation covered everything from my personal situation, the plans of the company, and challenges in terms of gaining penetration in the US market. Not to mention how a Canadian startup like his is perceived. Finally, Dr. Feng did bring up the fact that Phyxable is a great add on for health and wellness programs that companies offer. I have to say that having something like Phyxable as part of a health and wellness offering can be a powerful recruitment and retention tool in an age where competing for talent is a concern for companies.

In short, I feel that Phyxable is a game changer. What this company offers is new and distinct and I would keep an eye on this company. If not take advantage of their services as they can really help people deal with pain an a way that works for the patient.

 

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