TELUS Launches TELUS Agriculture

Today, TELUS announced the launch of TELUS Agriculture, a new business unit dedicated to providing innovative solutions to support the agriculture industry with connected technology. TELUS Agriculture optimizes the food value chain by leveraging data in new ways to increase efficiency, production, and yields, delivering better food outcomes for businesses and the end consumer. Connecting each piece of the agriculture value chain empowers farmers and ranchers, the agri-business industry, and agri-food, consumer goods and retail companies to leverage advanced data systems and artificial intelligence to streamline operations, improve food traceability, and provide consumers with fresher and healthier food. TELUS Agriculture currently supports more than 100 million acres of agricultural land, backed by a team of more than 1,200 experts across Canada, the USA, Mexico, Brazil, the United Kingdom, Slovakia, Armenia, Germany, China, and Australia.

Over the course of the last year, TELUS has completed several key acquisitions, assembling a suite of assets that is unmatched in the agriculture industry. Together under TELUS Agriculture, our team now has the expertise, experience, and relationships to connect every participant in the agriculture value chain, from seed manufacturers and farmers through to grocery stores and restaurants.

In addition, today, TELUS Agriculture is proud to announce our most recent cornerstone acquisitions, global sales and distribution solutions powerhouse AFS Technologies and SaaS farm management platform Agrian. Tampa, Florida-based AFS Technologies is a global leader in delivering value to the consumer goods industry with purpose-built integrated business planning, trade promotion management, and supply-chain management technology that drives efficiency, improves agility, and increases profitability. Fresno, California-based Agrian combines the industry’s deepest label resource with a holistic platform that manages precision agriculture, agronomy, sustainability, analytics, and compliance with striking ease and effectiveness. With the addition of AFS and Agrian, TELUS Agriculture is now a global leader with customers in more than 50 countries.

By bringing together innovative, market-leading companies at each stage of the value chain, TELUS Agriculture has built incredible scale and scope in the industry to be uniquely positioned to transform collaboration across the global agriculture industry as an independent player. This includes a billion acres of historical acre data and 170 million acres of real-time data across the most diverse crop markets in the world that can be leveraged to build industry leading AI and machine learning-based insights. At launch, the companies acquired include:

Acquisitions

  • AFS Technologies – Florida, USA – Comprised of AFS, Exceedra and Ignition, a global leader in supply chain management, and sales and distribution
  • AGIntegrated – Pennsylvania, USA – Seamless API integration
  • Agrian – California, USA – Unified management platform for precision, agronomy, sustainability, analytics, and compliance
  • Decisive Farming – Alberta, Canada – Precision agronomy and farm management expertise
  • Farm At Hand – British Columbia, Canada – Simplified farm management software
  • Muddy Boots – Ross-on-Wye, United Kingdom – Farm-to-food traceability and supply chain management
  • TKXS – North Carolina, USA – Custom data and program management
  • Feedlot Health Management Solutions* – Alberta, Canada – Critical insights and data-based knowledge

Partnerships

  • Hummingbird – London, United Kingdom – Advanced imagery analytics

For full details about TELUS Agriculture, please visit telus.com/agriculture.

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