TELUS Announces A New Brand Promise: Let’s Make The Future Friendly

As the global leader in social capitalism, today TELUS is announcing the evolution of its brand promise, ‘let’s make the future friendly’. Over the last two decades, TELUS’ brand promise of ‘the future is friendly’ has helped Canadians embrace new technologies like 4G LTE, 5G, Fibre, IoT, virtual health and artificial intelligence. As we all continue to navigate a global health pandemic and experience significant social change, TELUS wants to work together with Canadians to continue to make a positive social impact. By placing an invitation at the heart of their new brand promise — let’s make the future friendly — they invite all Canadians to help create a friendlier future with us. Canadians will also see some exciting new changes to the brand’s iconic visual identity in advertising and communications. The lovable critters that Canadians have come to adore over the years will remain, but will appear more natural and authentic allowing their charm and beauty to shine. 

TELUS believes that their brand is a living embodiment of their values in action. For more than two decades, together with the support of their customers, team members and retirees in Canada and worldwide, TELUS has been driving social change and creating remarkable outcomes around the world for those who need it most.

As part of TELUS’ bold, evolved brand promise, they are launching a new campaign to articulate TELUS’ evolved brand promise. The campaign kicks-off with a TV spot in English and French, inviting Canadians to join with TELUS to make the future friendly together, driving to Social Impact webpages for additional stories and content about the significant impact TELUS is making in communities globally. The campaign will also include radio, digital, and out-of-home advertising, as well as social media, PR, and influencer activations in the coming weeks and months that will showcase the many ways in which TELUS is helping to make the future friendly for all. 

To learn more about how TELUS is helping to make the future friendly, visit

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