So Why Wasn’t Tile Included In Apple’s Find My Network Announcement?

Yesterday Apple announced Find My Network integration with third party products including products from Belkin, Chipolo, and VanMoof. But weird thing to many was that Tile who by far was the originator of creating trackers that can be found using crowdsourced info, and by far has the largest network to help you to find lost items if you use their trackers. You have to wonder why that was the case as surely there are tens of thousands of Tile users out there who would love to have this functionality. So why isn’t it there? Well, seeing as Apple isn’t the type of company to be forthcoming with this sort of information. So that leaves us to guess what the reason why this might be.

My first guess, and the most likely reason in my mind is this paragraph from Apple’s announcement:

Today Apple is also announcing a draft specification for chipset manufacturers that will be released later this spring. With this, third-party device makers will be able to take advantage of Ultra Wideband technology in U1-equipped Apple devices, creating a more precise, directionally aware experience when nearby.

Tile devices use Bluetooth. So it appears that based on the above, Tile devices won’t work with the Find My Network as they don’t support Ultra Wideband technology. At least not at present. Perhaps that will change in the future. And to add further weight to that argument, Chipolo has a new tracker that is shipping in June that supports the Find My Network. There’s few technical details that I can find about this tracker. But their existing trackers use Bluetooth so it suggests that this new tracker is Ultra Wideband enabled. Which also means that if Tile came out with an Ultra Wideband enabled tracker, they too could jump onto this bandwagon.

Now that’s the non-sinister reason behind this. Now over the sinister reason. Tile has accused Apple of anti-trust behavior because of some of Apple’s requirements that users give permission for the Tile app to track items in the background among other things. Apple may not have been thrilled about that and decided to exclude them from this announcement to send a message to Tile.

Finally a number of people online have suggested that Tile might have some sort of privacy issue that Apple wasn’t thrilled about. I did some research on this and didn’t find any evidence of this. For example, Mozilla has a privacy report that didn’t ring any alarm bells with me. So I doubt that’s the reason.

Whatever the reason, the omission of Tile is curious. And it will be interesting to see if Tile ever joins this program. This will be something that I will be be watching very closely.

2 Responses to “So Why Wasn’t Tile Included In Apple’s Find My Network Announcement?”

  1. […] event Apple finally announced the long rumored AirTags tracking device. I did a story on why Tile can’t or won’t jump onto Apple’s Find My network which allows third party devices to work within the Apple ecosystem. But the real question is this. […]

  2. […] market share to both Apple and Samsung. And if Tile joins the Find My network that is run by Apple, seeing as they’re presently not part of it, the Tile network will likely shrink anyway. So Tile’s best shot is to sell themselves to […]

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