Pinterest Announces Policy To Combat Climate Misinformation

Today, Pinterest is announcing it is rolling out a new climate misinformation policy to keep false and misleading claims around climate change off the platform.

As an early mover on misinformation, Pinterest believes in cultivating a safe, trusted space online and is expanding its existing misinformation policy to focus more specifically on climate change. This policy will make Pinterest the only major digital platform to have clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads. 

The expanded policy will prohibit any organic or advertising content that may harm the public’s well-being, safety or trust, including:

  • Content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus. 
  • False or misleading content about climate change solutions that contradict well-established scientific consensus.
  • Content that misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science and experts.
  • Harmful false or misleading content about public safety emergencies including natural disasters and extreme weather events.

This climate misinformation policy is part of Pinterest’s ongoing commitment to ensuring a safe platform. Here is a timeline of other Pinterest policy announcements: 

2016Cultural Appropriation: Pinterest prohibits ads for sensitive content including cultural appropriate and inappropriate costumes
2017Health Misinformation: Pinterest launches health misinformation policy which prohibits anti-vaccination content
2018Political Ads: Pinterest stops running political ads
2019Compassionate Search: Pinterest rolls out compassionate search for people seeking mental health support and Pinterest launches authoritative search experience for vaccine-related searches
2020Elections: Pinterest launches a policy to prohibit misinformation related to elections and other civic participation
2021Weight Loss Ad Ban: Pinterest updates its weight loss ad ban policy that prohibits all ads with weight loss language and imagery
2022Climate Misinformation: Pinterest expands its Community and Advertising guidelines to prohibit all content and ads with climate misinformation

And if you’re looking for inspiration to make sure you’re sharing correct content on Pinterest, Green Girl Leah shares her tips in an Idea Pin.

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