The IT Nerd

Google has announced that 12 startups from across North America will be participating in the 2022 Google for Startups Accelerator: Women Founders program! With challenges of gender bias and systemic discrimination ongoing for women founders, the 10-week program is designed to give women founders technical support and mentorship opportunities to help scale their business. This year’s cohort features 12 women-led startups from Canada and the US. 

Among the cohort, Google is thrilled to share three Canadian women-led startups including MedEssist, Blossom Social and Emaww joining the program this year. 

Now in its third year, the accelerator program continues Google’s commitment to support women entrepreneurs by creating a more inclusive and equitable startup ecosystem for the incredible startup founders who are building great businesses, in spite of barriers to access and other systemic challenges. 

• Studies show that women owned businesses are less likely to receive venture capital or angel funding when compared to their male counterparts (32.6% vs. 38%), despite some women-led startups delivering higher revenue than male-led startups.
• A recent report found that women tech entrepreneurs travel longer routes from startup to scale-up, with women delivering more funding pitches than men and taking longer to raise Series A financing.

You can read the full blog post here with additional details on the participating North American startups below. 

Arinitra (Austin, Texas): Arinitra helps hospitals and clinics save time and maximize reimbursement by automating their medical coding.

Blossom Social (Vancouver, British Columbia): Blossom is building Canada’s first social brokerage, combining mobile-first stock trading with a social community for investors. On Blossom, users can see the portfolios and trades of friends and top investors and discover new investment ideas and insights – empowering people to not only make trades but learn from and discuss investments with the community.

CIRT (Athens, Georgia): CIRT builds software and uses AI to digitize the circularity of products and packaging for the modern world, helping customers go to zero waste. 

CyDeploy (Baltimore, Maryland): CyDeploy provides an intelligent, automated configuration and patch testing solution that positions customers to make security changes quickly and with confidence.

Emaww (Montreal, Quebec): Emaww provides the most advanced and least intrusive emotion analytics for websites to better user experience and improve their digital well-being with emotional intelligence.

Farm Generations (Germantown, New York): Farm Generations Cooperative builds fair technology for the future of small farms.

Hound (Denver, Colorado): Hound is building the future of work in veterinary medicine through verticalized and consolidated technology. Hound provides solutions for modern recruiting, veterinary employee engagement technology and distributing of at-home veterinary care.

Generable (New York, New York): Generable develops best-in-class Bayesian machine-learning models to improve efficiency of Oncology drug-development.

MedEssist (Toronto, Ontario): MedEssist is a healthcare delivery platform enabling digital health, diagnostic, and pharmaceutical companies to leverage a pharmacy’s physical space and trusted health professionals to scale innovative solutions.

NOTICENINJA (Fort Myers, Florida): NOTICENINJA is a Digital Notice Compliance Platform that is innovating the way companies manage and resolve agency notices. It converts paper notices and manual processes into automated digital workflows that provide resolution pathways for users to follow.

Zero5 (San Mateo, California): zero5 transforms parking garages from simple storage spaces into tech-enabled mobility service hubs through automation.

This entry was posted on August 24, 2022 at 9:06 am and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.