Three Canadian Startups Joining Google For Startups Accelerator: Black Founders 2022 Cohort

Building on Google’s support for underrepresented founders in the startup community, we’re pleased to announce that 12 Black-led North American startups will be joining our class of 2022 for the Google for Startups Accelerator: Black Founders program. This year’s cohort welcomes three incredible Canadian Black-led startups including DNAHumanSquad Inc. and Node App. This news comes off the heels of their recent announcement of the Google for Startups Accelerator: Womens Founders 2022 cohort last week.

Research highlights ongoing systemic challenges faced by Black-led businesses along the journey to grow their business including a lack of equitable access to funding, personal development and mentorship opportunities – with these barriers to entry perpetuating the lack of underrepresentation in the startup community. 

Now in its third year, the 10-week digital accelerator program is designed to provide access to vital resources including the best of Google’s programs, products, people and technology–fostering an inclusive environment to help black-led startups scale and grow their businesses.

Please see the full blog post with additional details here. Here’s more on the participating North American startups below. 

  • DNA (Toronto, Ontario): DNA is a growth coordination AI Platform helping businesses maximize growth using ads, email and social. 
  • Ed.Light (Melrose, Massachusetts): EdLight is a platform using AI to better read, interpret and digitize handwritten student work, reducing misconceptions and increasing equity amongst students, teachers and families. 
  • HumanSquad Inc. (Toronto, Ontario): HumanSquad is an immigration technology company simplifying the immigration & study abroad system by empowering immigrants everywhere with the resources, products and personalized support to immigrate conveniently and affordably.
  • Innovare (Chicago, Illinois): Innovare’s app aggregates and displays data from a variety of systems to empower education leaders to make data-driven decisions that positively impact students and communities.
  • Mozaic (Chicago, Illinois): Mozaic is an API-first global payment platform built for co-creators on any project, anywhere. Mozaic provides smart contracts that automate split income among creative teams.
  • Node App (Toronto, Ontario): Node is a gig marketplace that lets small businesses hire local influencers in their neighbourhood.
  • Onramp (Oakland, California): Onramp is a workforce development platform helping companies build more diverse candidate pipelines by providing them with a mechanism to invest in skills development for current and future candidates. 
  • Paerpay (Boston, Massachusetts): Paerpay is a contactless payment and loyalty experience for restaurants and their guests that doesn’t require a new POS system.
  • SmartAlto (Brimingham, Alabama): Smart Alto is a conversational sales platform for local service providers, enabling them to set meetings with clients without cold calling.
  • TurnSignl (Minneapolis, Minnesota): TurnSignl is a mobile platform that provides real-time, on-demand legal guidance from an attorney to drivers, all while their camera records the interaction.
  • WearWorks (Brooklyn, New York): WearWorks is a company that uses the skin as a communications channel to deliver information. Their product, Wayband, is a Haptic navigation app and wristband that gently guides users to a destination using vibration. without visual or audio cues.
  • XPressRun (Louisville, Kentucky): XpressRun is a platform that enables Same Day & Next Day delivery at competitive rates for Direct-to-Consumer brands who maintain their brand identity throughout.

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