How 1.5 Billion Shoppers Shaped Holiday Retail 2022 According To Salesforce

Today, Salesforce released its 2022 All Wrapped Up Report, which analyzes shopping data from over 1.5 billion shoppers from the holiday season across ecommerce, marketing, and service.

Key Canadian shopping trends:

  • Order volume in Canada was down 7% YoY but Average Selling Price (ASP) grew 0.5%
  • The highest discount offered in Canada was during the cyber week at 18%, but highest growth in shopping was observed Pre-Christmas at 11% YoY
  • While credit card remained the most popular payment method for Canadian shoppers at 78% usage, but the highest growth was shown by Financing and Apple Pay at 74% and 65% respectively

Major global trends revealed:

  • Holiday returns spike to record highs: Salesforce predicted over 1.4 billion orders purchased this holiday season would be returned. Today’s data shows that the number reached 1.39 billion, accounting for 13% of total holiday orders and a 63% increase in returns YoY. These numbers spiked in the six days after Christmas, with 16% of orders returned over that week — a 5% increase over last year. 
  • BOPIS (Buy Online, Pick-up In Store) brings hope to last minute shoppers — and growth to retailers: Nearly one out of every five online orders placed globally this holiday season were via BOPIS. BOPIS adoption by consumers peaked at 35% of all orders on the Friday before the Christmas holiday as shoppers retrieved last minute gifts. 

More insights can be found at the shopping insights HQ.

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